Non-Woke Holistic Nutrition Brands
Browse 76 Holistic Nutrition brands rated on the BuyWokeFree woke index. 75 are rated Not Woke.
Holistic nutrition sells a promise of purity — clean ingredients, transparent sourcing, nothing hidden. The industry's corporate layer, however, is far from politically neutral. Natural Products Expo West, the sector's flagship trade show, features official J.E.D.I. (justice, equity, diversity and inclusion) programming, and its 2025 NEXTY Awards judged 'People-Forward' products in part on their justice, equity, diversity and inclusion practices. Meanwhile the retail channel is shifting the other direction: Amazon, owner of natural-foods giant Whole Foods, was reported in January 2025 to be winding down several of its corporate DEI programs.
For values-driven shoppers, this matters: every supplement, tea, or superfood purchase can quietly fund a parent company's social agenda. The good news is that holistic nutrition remains dominated by small, founder-led companies, and our research reflects it — of the 76 holistic nutrition brands we have rated, 75 score Not Woke on our index, one of the strongest ratios of any category we track.
Top Woke-Free Holistic Nutrition Picks
Standouts include Mosaic Living Health, which scores 1/100, The ROOT Brands - Tammy Olson, also scoring 1/100, and Bestbodiesforlife Corporation, another 1/100 — three of the cleanest ratings in the entire category. Mushrooms Market scores 2/100, and Essential Teas scores 3/100, both comfortably in woke-free territory. Every brand below is scored on our six criteria (ESG, DEI, Pride sponsorships, HRC CEI rating, political donations, CEO Action pledge).
- Vita Nuova — 4/100 Not Woke Vita Nuova educates men and women on health advocacy. They encourage their participation in supportive communities for lifestyle changes. T…
- 3natural Bionutrition — 2/100 Not Woke 3natural Bionutrition focuses on health, fitness, and athlete development via good nutrition. Their unique approach includes a Natural Perf…
- 4D Health And Wellness — 1/100 Not Woke 4D Health And Wellness offers a holistic approach to health, focusing on personal training, nutrition, and life/spiritual coaching. Cheryl,…
- 5 Strengths LLC — 2/100 Not Woke This brand, 5 Strengths LLC, offers online and on-site tailored strength and conditioning alongside nutrition and recovery strategies, inte…
- A Better Path To Wellness LLC — 1/100 Not Woke A Better Path To Wellness LLC is an evidence-based holistic nutrition coaching company that operates across the US and specializes in chron…
- A Better Whey — 3/100 Not Woke A Better Whey is a health-conscious nutritional supplement that harnesses the power of whey protein derived from grass-fed cows, offering a…
- Abeytu' Naturals — 4/100 Not Woke Abeytu' Naturals is a holistic health brand offering plant-based supplements designed to bridge the gap between Western medicine and natura…
- Abundant Life Wellness And Care Center — 1/100 Not Woke This brand, Abundant Life, provides a holistic approach to wellness that addresses the mind, body, and spirit. Their range of services incl…
- Alive Health And Wellness — 1/100 Not Woke Alive Health and Wellness prioritizes holistic health, addressing physical, emotional, mental, and spiritual aspects. They can locate the r…
- Aliyah Wellness — 1/100 Not Woke Aliyah Wellness started with a family's journey to create products for multiple health and wellness purposes. They focus on establishing a…
- All Things New Health — 3/100 Not Woke This brand, All Things New Health, is owned by a registered occupational therapist and ADAPT-certified Functional Health Coach. Together wi…
- Ameo Life — 3/100 Not Woke Ameo Life is passionate about achieving ultimate health naturally, offering products for cellular health, energy levels, immune system supp…
- Amy Clement Hernandez, Holistic-Ish Gut Health Guru — 2/100 Not Woke Amy Clement Hernández, Holistic-Ish Gut Health Guru, empowers working moms in their 40s with holistic approaches to enhance family health.…
- Ascent Nutrition — 3/100 Not Woke Ascent Nutrition is a nutrition and wellness company that provides organic and wild-harvested nutrients to the world through their unique,…
- Awaken Health Nutrition — 3/100 Not Woke Awaken Health Nutrition specializes in functional medicine nutrition, offering science-based, client-centered approaches to achieve optimal…
- Bestbodiesforlife Corporation — 1/100 Not Woke Bestbodiesforlife Corporation empowers individuals with clean, lifestyle-focused nutritional shakes. They support holistic health and welln…
- BioHackerUSA — 3/100 Not Woke BioHackerUSA, a Goodman Medical Services, PC division, champions health and wellness through cutting-edge science and nutritional solutions…
- Blue Sparrow Wellness — 3/100 Not Woke Blue Sparrow Wellness empowers individuals with holistic health solutions, emphasizing natural healing and lifestyle medicine. They offer p…
- Bucklebury LLC — 4/100 Not Woke Bucklebury LLC under the Holistic Health Industry was founded by the Miller family in 2003, driven by a passion for herbal and natural solu…
- California Academy Of Health — 5/100 Not Woke California Academy of Health, established in 1999, is a holistic health brand specializing in organic Therapy Juices and advanced nutrition…
- Change & Evolve Wellness — 3/100 Not Woke Change & Evolve Wellness offers personalized health plans and herbal supplements for optimal healing. They empower clients to take control…
- Common Sense Herbal Products — 1/100 Not Woke Common Sense™ Products is a holistic health brand that believes optimal health is best reached by returning to our heritage, the herbs. Des…
- Discount Nutrition Shop — 2/100 Not Woke Discount Nutrition Shop belongs to the Holistic Health industry and offers a wide range of high-quality vitamin and mineral supplements, sp…
- Doc's Original Vitamins — 3/100 Not Woke Doc's Original Vitamins is a family-run business in the USA, passionate about Holistic Health and country. They produce locally tested prod…
- Dr. Rath International — 1/100 Not Woke Dr. Rath International is a holistic nutrition brand dedicated to transforming global healthcare through science-based natural health solut…
- Edens Herbals — 3/100 Not Woke Eden’s Herbals is a straightforward, customer-focused CBD brand in Holistic Health industry, offering premium products without the hype. Wi…
- Elite Fuel — 1/100 Not Woke Elite Fuel is a sports nutrition company focused on the health and performance of the 40+ athlete, providing supplements that optimize stre…
- Essential Teas — 3/100 Not Woke Handcrafted herbal teas. At Essential Teas, we are inspired by nature's flavors, colors and aromas. Our teas are handcrafted to deliver gre…
- F3 Supplements — 4/100 Not Woke F3 Supplements under the Holistic Health Industry is an American-made company dedicated to providing natural supplements that enhance produ…
- Florida Integrative Health & Wellness — 3/100 Not Woke Florida Integrative Health & Wellness is a holistic treatment brand focused on making professional-level supplements and integrative health…
- Get Right Health — 1/100 Not Woke Get Right Health is dedicated to providing trusted, naturally derived supplements to help maintain mental sharpness and overall fitness for…
- Green Pasture Products — 3/100 Not Woke Green Pasture Products, a family-run brand in the Holistic Health Industry based in O’Neill, Nebraska, was established by Dave and Barbara…
- Greenverra Premium Supplements — 2/100 Not Woke Greenverra Premium Supplements is a holistic health brand that offers a range of supplements, including ashwagandha, blood sugar support, c…
- Heart of Hope — 3/100 Not Woke Heart of Hope is a brand under Holistic Health that is dedicated to empowering individuals in their health and wellness decisions while pro…
- Hobgood Hemp — 4/100 Not Woke Hobgood Hemp, a proud member of the Holistic Health industry, embodies the spirit of community and wellness by offering premium, locally so…
- Iron Faith Nutrition — 4/100 Not Woke Iron Faith Nutrition is a holistic health industry brand that brings the highest quality nutritional supplement products to the market. Usi…
- JAJ & Associates LLC — 3/100 Not Woke JAJ & Associates LLC is a holistic health brand that partners with Kyäni, a global leader in wellness products founded by the Hansen and Ta…
- Just Vitamins LLC — 2/100 Not Woke Just Vitamins is a fully American-made vitamin and supplement store committed to providing quality supplements without the dyes, chemicals,…
- Kactus Kush CBD — 3/100 Not Woke Kactus Kush CBD, an Arizona-based company in the Holistic Health industry, is dedicated to providing full-spectrum CBD products crafted fro…
- King of the Jungle — 4/100 Not Woke King of the Jungle, part of the Holistic Health industry, offers scientifically formulated energy, hydration, and nutrition products design…
- Kylea Health & Energy — 3/100 Not Woke Kylea Health & Energy is a holistic health brand offering nutritional supplements, founded in 1995 by Joseph N. Costello after overcoming C…
- Liana's Organics — 4/100 Not Woke Liana's Organics is a holistic health brand offering USDA-certified organic, non-GMO supplements for stress and anxiety relief, designed to…
- Life Leaf Remedies — 3/100 Not Woke Life Leaf Remedies under the Holistic Health Industry has discovered a new path to wellness with their daily vitamins that are leafier and…
- LongLiv Health & Vitality — 4/100 Not Woke LongLiv Health & Vitality is a brand under the Holistic Health industry that empowers individuals to make simple, research-backed steps tow…
- Luma Nutrition — 4/100 Not Woke Luma Nutrition, part of the Holistic Health Industry, aims to redefine health priorities by offering top-tier vitamins and supplements. Est…
- LUVV Labs LLC — 3/100 Not Woke LUVV Labs LLC is a brand under the Holistic Health industry that offers natural inhalation products designed to uplift mood and enhance ove…
- Lyfe Fuel — 3/100 Not Woke Lyfe Fuel is committed to protecting the environment and uplifting others with the best all-natural nutrition products. They produce small…
- Melting Forest — 3/100 Not Woke Melting Forest is a brand in the Holistic Health Industry that serves as your portal to holistic well-being, harnessing the power of functi…
- Minimo Nutrition — 1/100 Not Woke Minimo Nutrition is committed to delivering clean supplements made in the USA without seed oils, added sugar, artificial sweeteners, or GMO…
- Mosaic Living Health — 1/100 Not Woke Mosaic Living Health offers authentic essential oils supporting holistic wellness and healthy body systems. Tammy Olson, a Young Living Bra…
- Mushrooms Market — 2/100 Not Woke Mushrooms Market is the premier online destination for mushroom wellness products. It offers a diverse range, including gummies, edibles, d…
- Nutrition by Nature, LLC — 4/100 Not Woke Nutrition by Nature offers personalized nutrition counseling and education services, focusing on Holistic Health and sustainable lifestyle…
- Powbab Superfoods — 2/100 Not Woke Powbab Superfoods make products as natural as possible for health, wellness, and beauty, using 100% USA-grown fruit and nuts with no additi…
- Purevee Organics — 2/100 Not Woke Purevee Organics is a holistic nutrition supplement brand focused on empowering women through expertly crafted, science-backed products. As…
- Qentura — 2/100 Not Woke Qentura is dedicated to bringing the best researched pain supplements together into expertly designed all-in-one products. Their Pain Physi…
- Raise Them Well — 4/100 Not Woke Raise Them Well is a brand under the Holistic Health industry that provides parents with affordable, toxic-free products designed to simpli…
- Revolutionary Relief by Medical Xlabs — 3/100 Not Woke Revolutionary Relief by Medical Xlabs is redefining pain management in the Holistic Health industry with its innovative "Duo-for-Pain" form…
- Richardson Nutritional Center — 2/100 Not Woke Richardson Nutritional Center is a brand in the Holistic Health Industry dedicated to providing high-quality natural health supplements tha…
- Stacie Haaga Nutrition & Wellness — 3/100 Not Woke Stacie Haaga Nutrition & Wellness is a brand under Holistic Health that is dedicated to providing integrative and personalized nutrition co…
- Strong Cell — 2/100 Not Woke Strong Cell is a supplement brand in the Holistic Health industry that harnesses a proprietary delivery system to promote cellular restorat…
- Sunfluencer — 4/100 Not Woke Sunfluencer, founded in February 2023, aims to empower people to take charge of their health in a simple way, avoiding a dependence on nume…
- Sycamore BioPharma CBD — 4/100 Not Woke Sycamore BioPharma is a holistic health brand that blends innovative wellness solutions with precision extraction techniques to create high…
- TerraMune Health, LLC — 3/100 Not Woke TerraMune Health, committed to advancing immunity science, offers research-driven supplements. Founded by leading immunologists, they prior…
- The Farm Life Movement — 3/100 Not Woke TheFarmLife.com is a company dedicated to providing information, tips, and resources for individuals interested in farming, homesteading, a…
- The ROOT Brands - Tammy Olson — 1/100 Not Woke The ROOT Brands - Tammy Olson harnesses the power of nature to unlock the human body, mind, and spirit's truest potential. They focus on ho…
- The Wellness Company — 5/100 Not Woke The Wellness Company operates in the holistic health industry, offering emergency medical kits designed to treat over 30 medical conditions…
- Tiger Fitness — 4/100 Not Woke Tiger Fitness is a leading online retailer offering fitness supplements, apparel, and accessories. Founded by Marc Lobliner, it prioritizes…
- Tree of Life Institute for Health and Wholeness — 4/100 Not Woke Tree of Life Institute for Health and Wholeness is a holistic health brand dedicated to educating individuals on nurturing their spirit, so…
- Trulabs — 2/100 Not Woke Trulabs is a holistic nutrition brand that enhances wellness with great-tasting, convenient, sugar-free products designed for life on the g…
- Type Zero LLC — 2/100 Not Woke Type Zero is a holistic nutrition brand that provides clean ingredients with zero sugar, zero artificial sweeteners, and zero fake stuff. C…
- Undercover Dad LLC — 2/100 Not Woke Undercover Dad is a holistic health brand that offers high-quality supplements and vitamins tailored specifically for busy dads. Their prod…
- VeraWella — 2/100 Not Woke VeraWella is committed to providing "truth in wellness" for all of life with tailored products that help you achieve your goals, whether pr…
- We Heart Nutrition — 2/100 Not Woke We Heart Nutrition is a holistic health brand offering high-quality multivitamins for women at all stages of womanhood, including pregnancy…
- Whole Life Whole Health, LLC — 4/100 Not Woke Whole Life Whole Health, LLC is a holistic health brand committed to restoring balance and vitality by addressing the spiritual, mental, an…
- Zen's Tea House — 5/100 Not Woke Zen's Tea House is an organic teas and herbs brand within the holistic health industry, established in 2012 to harness the transformative p…
- Naturally Inspired Scents — 6/100 Mildly Woke Naturally Inspired Scents is a brand in the Holistic Health industry that offers handcrafted nutritional supplements and skincare products…
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