Is Tiger Fitness Woke?

About Tiger Fitness

In the sports nutrition industry — where bland corporate positioning and bland protein powder tend to go hand in hand — Tiger Fitness stands out for reasons that go well beyond the quality of its supplements. Founded in 2001 and headquartered in Loveland, Ohio, Tiger Fitness is the home of Marc "The Machine" Lobliner, an IFBB Pro Bodybuilder, entrepreneur, and one of the most outspoken conservative voices in the fitness world. When the rest of the supplement industry was busy filing ESG reports and running Pride campaigns, Lobliner was broadcasting live on Rumble and telling his audience exactly what he thinks about the state of America. Refreshing does not begin to cover it.

Company Overview

Tiger Fitness is one of the more significant independent sports nutrition retailers in America, stocking over 8,500 products from leading brands including Optimum Nutrition, BSN, MuscleTech, and MusclePharm, alongside its own house brand, MTS Nutrition. The company generated between $8.6M and $21.5M in annual revenue and was an INC. 500/5000 honoree from 2012–2018, reflecting years of consistent rapid growth. MTS Nutrition alone ranked #116 on the 2017 INC. 500.

Lobliner built his reputation over decades in the supplement industry, having previously co-founded Sylvester Stallone's INSTONE nutrition brand and built Scivation into a globally distributed supplement company with over 70,000 online training members. He is not a social media influencer who stumbled into supplements — he is a seasoned entrepreneur who has built real companies, and he happens to have strong conservative values and the courage to say so publicly.

ESG & Sustainability

Tiger Fitness has no ESG program, no sustainability reports, and no corporate social governance framework. The company's energy goes into what actually matters: product quality, customer service, and giving fitness enthusiasts the information and supplements they need to reach their goals. There are no carbon offset pledges, no social equity funds, and no environmental virtue-signaling. Just a hard-working Ohio company focused on helping people get stronger.

DEI Programs

No DEI programs, diversity mandates, or equity-focused corporate programming were found at Tiger Fitness. Marc Lobliner is the kind of leader who evaluates people on merit and performance — a value system honed through years of competitive bodybuilding where results are the only metric that matters. The fitness industry is one of the last meritocracies in American culture, and Tiger Fitness operates accordingly.

• No documented DEI programs or equity initiatives
• No diversity reports or inclusion pledges
• Merit-based fitness culture built into company DNA
• Founder publicly aligned with liberty and conservative values

LGBTQ+ Advocacy

No LGBTQ+ advocacy, Pride Month marketing, or progressive corporate identity campaigns were found at Tiger Fitness. There are no rainbow protein tubs, no Pride-branded apparel lines, and no corporate partnerships with LGBTQ+ activist organizations. Tiger Fitness markets to people who want to build muscle, burn fat, and improve performance — full stop. The focus is on physiology, not ideology.

Political Activity

This is where Tiger Fitness genuinely distinguishes itself. Marc Lobliner is one of the few business owners in the supplement and fitness industry who speaks openly and unapologetically about his political views:

• Self-described as a "liberty-oriented Trump voter" who appeared on The Brian Nichols Show discussing post-MAGA politics
• Regular guest on Brad Stine's conservative Christian podcast "Brad Stine Has Issues"
• Tiger Fitness "Evening Rants" show broadcasts live on Rumble — the conservative alternative to YouTube — Monday through Thursday, covering politics and current events
• Active on X (formerly Twitter), engaging in political and cultural commentary
• Proactively pulled Craze and Gaspari's Detonate supplements after testing revealed potentially dangerous stimulant analogs — demonstrating the kind of customer-first integrity that corporate America has largely abandoned

Choosing Rumble as the broadcast platform for his show is itself a meaningful political statement — Rumble was built specifically to provide an alternative to Big Tech censorship, and Lobliner's consistent presence there signals real commitment to free speech values, not just lip service.

Consumer Impact

For conservative fitness enthusiasts who are tired of watching their supplement dollars flow to companies that mock their values, Tiger Fitness offers a compelling alternative. You get access to over 8,500 products at competitive prices, solid customer service, and the satisfaction of knowing your business supports an entrepreneur who is unafraid to speak his mind in a business environment that punishes exactly that kind of honesty.

MTS Nutrition, Tiger Fitness's house brand, offers quality protein powders, pre-workouts, amino acids, and other supplements developed by a founder who has spent his career in the trenches of competitive bodybuilding. These are products designed by someone who actually uses them, for customers who actually care about results. That combination — quality products, honest pricing, and a founder with real conservative values — makes Tiger Fitness one of the most compelling brands in the supplement space for values-conscious consumers.