Non-Woke Skin and Body Care Brands

Browse 92 Skin and Body Care brands rated on the BuyWokeFree woke index. 91 are rated Not Woke.

Skin and body care is one of the most politically charged aisles in retail. Even as much of corporate America pulled back from diversity programs in 2025, the beauty industry largely dug in: trade outlet Beauty Independent reported that major beauty retailers Ulta Beauty, Sephora and Sally Beauty publicly reaffirmed their DEI commitments. On the brand side, Unilever's Dove faced #BoycottDove calls in May 2025 after featuring a trans model in an ad for its women's line, as Charisma Magazine reported, and the brand stood by the campaign. In other words, the lotions, soaps and serums in your bathroom may be funding messaging you'd never endorse at the ballot box.

The good news for values-first shoppers: this category is rich in small-batch, founder-led companies that pour their energy into formulas rather than politics. Of the 92 skin and body care brands rated on this page, 91 score Not Woke on our index, making it one of the easiest categories to shop with a clear conscience.

Top Non-Woke Skin and Body Care Picks

A few standouts to start with: Astral Beauty Company scores 1/100, the lowest wokeness rating in the category, while Breathe Handcrafted scores 2/100 and Nessa's Naturals LLC also scores 2/100. CBD Beaute scores 3/100, and California Contour scores 4/100. Every brand below is scored on our six criteria: ESG, DEI, Pride sponsorships, HRC CEI rating, political donations and the CEO Action pledge.

82 Magnolia Aesthetics — 1/100 Not Woke 82 Magnolia Aesthetics is offering medical-grade skincare treatments, including facials, botox, dermal fillers, and chemical peels. This lo…
A House Upon The Rock — 2/100 Not Woke This beauty and wellness business, A House Upon The Rock, utilizes resources from its mini farm and reclaimed items to craft farmhouse deco…
Adryan Aesthetics Llc — 2/100 Not Woke This beauty and wellness brand, Adryan Aesthetics LLC, provides luxurious spa services and high-quality skincare, including facials, body w…
Aesthetics By Jennifer — 3/100 Not Woke Aesthetics by Jennifer is a beauty and wellness brand specializing in aesthetic services that enhance natural beauty. From botox and filler…
Agape Naturals — 5/100 Not Woke Agape Naturals Beauty and Wellness specializes in handmade skincare essentials crafted by a certified aromatherapist. Their main goal is to…
Ageless Beauty Pro — 5/100 Not Woke Agelessbeautypro is a licensed beauty and wellness esthetician specializing in professional anti-aging products and devices. It incorporate…
All About Beauty — 4/100 Not Woke All About Beauty offers premium beauty treatments in a luxurious setting. Their experienced professionals provide various services, such as…
All Good Things Apothecary — 4/100 Not Woke All Good Things Apothecary is a beauty and wellness brand that specializes in crafting small-batch apothecary and body products from organi…
Alpine Gold — 2/100 Not Woke Alpine Gold is a beauty and wellness brand that offers handcrafted organic, grass-fed beef tallow balms for natural, effective skincare. Ba…
American Beauty By Sara — 1/100 Not Woke Established by Sara Gonzales, American Beauty By Sara is a beauty and wellness brand offering cruelty-free, vegan cosmetics and skincare pr…
An Skin And Beauty With Haley — 3/100 Not Woke AN Skin & Beauty with Haley is a beauty and wellness brand that offers a range of medical-grade skincare solutions designed to enhance natu…
Ancient Health & Healings — 3/100 Not Woke Ancient Health & Healings specializes in natural skincare and hygiene products, using raw ingredients to enhance skin health and wellness.…
Aniise Beauty — 4/100 Not Woke Aniise Natural Skin Care and Cosmetics is a beauty and wellness brand that blends natural ingredients with innovative formulations. They cr…
April Koska, Jordan Essentials Healthyou Skin Care — 4/100 Not Woke April Koska, Jordan Essentials Healthyou Skin Care offers natural, effective products crafted with care. This beauty and wellness brand pri…
Arcana Naturals Llc — 3/100 Not Woke Arcana Naturals LLC is a beauty and wellness brand that offers handcrafted, natural cosmetics and skincare products. It uses high-quality n…
Aspen Natural Skincare — 1/100 Not Woke Aspen Natural Skincare is a beauty and wellness brand that offers premium, nature-inspired skincare products for active lifestyles. Renowne…
Astral Beauty Company — 1/100 Not Woke Astral Beauty Company is a beauty and wellness brand in Providence, Rhode Island, that offers all-natural, organic skincare. They specializ…
At The Core Cryotherapy & Wellness Center — 1/100 Not Woke At The Core Cryotherapy & Wellness Center operates as a dedicated Whole Body Cryotherapy & Wellness Center, specializing in services that e…
Avivspa Dead Sea Products — 4/100 Not Woke AvivSpa Dead Sea Products offers skincare solutions enriched with minerals from the Dead Sea, promoting natural beauty and wellness. Their…
Baar Products, Inc. — 2/100 Not Woke Baar Products, Inc. specializes in health, beauty, and wellness solutions, offering a wide range of products from castor oil therapy to vib…
Bare Naked Botanicals — 2/100 Not Woke Bare Naked Botanicals is a beauty and wellness brand that offers a transformative skincare experience with its plant-based, toxin-free prod…
Barzona Beauty — 3/100 Not Woke Barzona Beauty is a beauty and wellness brand that offers organic, grass-fed, whipped tallow balms and luxurious sugar scrubs that pamper t…
Bath & Body Essentials — 2/100 Not Woke Bath & Body Essentials offers premium body products crafted with natural and organic ingredients. This beauty and wellness brand's commitme…
Bath & Body Fusion — 1/100 Not Woke Bath & Body Fusion is a beauty and wellness brand that specializes in luxurious skincare. Its products include its renowned Dream Cream and…
Bath|Woods — 2/100 Not Woke Bath|Woods is a beauty and wellness brand that crafts hand-made botanical bath soaks designed to heal and restore mind-body balance. Based…
Bb Aesthetics — 1/100 Not Woke BB Aesthetics is a beauty and wellness brand with over 20 years of experience. It specializes in complex skin concerns and is dermatology-t…
Bb Luxe Beauty — 2/100 Not Woke BB Luxe Beauty is a beauty and wellness brand offering various vegan and naturally derived tanning products and courses. Specializing in sp…
Beakergold — 2/100 Not Woke Beakergold is a beauty and wellness brand specializing in all-natural skincare solutions meticulously crafted by Lisa in Amarillo, Texas. T…
Beautifaux Bronzing — 2/100 Not Woke Beautifaux Bronzing is a beauty and wellness brand that offers sunless tanning solutions that enhance natural beauty without harmful UV exp…
Beautiful Beginnings Cosmetic Laser Center — 1/100 Not Woke Beautiful Beginnings Cosmetic Laser Center is a beauty and wellness brand led by Dr. Melissa Sheldon. They enhance clients' natural beauty…
Beautiful You Skin Care Studio — 2/100 Not Woke This beauty and wellness brand, Beautiful You Skin Care Studio, is a leading esthetics spa and training center that empowers clients throug…
Beautique Beauty Bar — 1/100 Not Woke Beautique Beauty Bar, a family-run beauty product store and salon since 1994. They offer top-quality beauty products, personalized salon se…
Beauty By Kelsey - Az — 3/100 Not Woke Beauty By Kelsey - AZ is a beauty and wellness brand that offers result-driven facial treatments by a licensed aesthetician and certified l…
Beauty Kitchen — 2/100 Not Woke This beauty and wellness brand, Beauty Kitchen, offers natural skincare and cosmetics, hand-made fresh in the USA. This brand prioritizes q…
Beauty With Sara Pennella — 2/100 Not Woke Beauty With Sara Pennella embodies a commitment to enhancing natural beauty through personalized skincare and makeup consultations. Based i…
Because I Love You Bath, Body, Home — 2/100 Not Woke Because I Love You Bath, Body, Home is a beauty and wellness brand that offers handcrafted soaps, moisturizers, and home products made from…
Beenaturalz Llc — 2/100 Not Woke BeeNaturalz crafts small-batch skincare using natural ingredients and essential oils. Its commitment to sustainable beauty is reflected in…
Best Clean Beauty — 4/100 Not Woke Best Clean Beauty is a brand under Beauty & Wellness that is dedicated to crafting innovative, head-to-toe personal care products grounded…
Between Wind And Water — 1/100 Not Woke Between Wind and Water is a beauty and wellness brand that offers handmade skincare products crafted for sensitive skin, including All Over…
Birkat Naturals — 3/100 Not Woke Birkat Naturals is a beauty and wellness brand that provides pure, therapeutic-grade essential oils and body care products to enhance well-…
Blended Beauty — 2/100 Not Woke Blended Beauty is a beauty and wellness brand that offers expert skincare, lash, and waxing services in Corpus Christi, Texas. They provide…
Blooms & Bushels — 1/100 Not Woke Blooms & Bushels is a gift and specialty retail brand specializing in handcrafted soaps from southern Utah, renowned for their unique desig…
Body & Home Apothecary — 3/100 Not Woke Body & Home Apothecary is a beauty and wellness brand that offers simple, pure, and nourishing products for skincare, bath, and home essent…
Body Detailer — 2/100 Not Woke Body Detailer is a beauty and wellness brand that offers meticulously crafted bath and shower essentials designed to elevate daily hygiene…
Body Essentials By Starleen — 3/100 Not Woke Body Essentials by Starleen is a beauty and wellness brand that offers premium, handmade body essentials crafted with care and dedication.…
Boho Beauty — 2/100 Not Woke Boho Beauty, located in Oakbrook Terrace, IL, offers holistic facials, hair removal, and permanent jewelry. It focuses on natural beauty an…
Born To Be Free — 3/100 Not Woke Born To Be Free is a beauty and wellness brand that champions using nature's purest ingredients in skincare. Their eco-friendly products en…
Botanical Bijou — 2/100 Not Woke Botanical Bijou is a beauty and wellness brand that offers natural skincare solutions and aromatherapeutic oils crafted by botanical formul…
Breathe Handcrafted — 2/100 Not Woke Breathe Handcrafted specializes in all-natural, organic skincare products free from chemicals and artificial additives. They prioritize Mot…
Bryant Hill — 5/100 Not Woke Bryant Hill is a beauty and wellness brand that offers artisanal organic grooming, skincare, beard care, and clothing. It meticulously sele…
Bufalus Beauty — 1/100 Not Woke Bufalus Beauty is a beauty and wellness brand that offers handcrafted skincare products made from pure bison suet. These products provide h…
Buffalo Gal Grassfed Beauty — 3/100 Not Woke Buffalo Gal Grassfed Beauty is a beauty and wellness brand that crafts natural skincare using artisanal grassfed tallow, renowned for its n…
Buoyant Bath And Beauty — 2/100 Not Woke Buoyant Bath and Beauty offers soothing, chemical-free bath and beauty products, including custom soaps and beard balms designed to cleanse…
Burgeon Skincare — 4/100 Not Woke Burgeon Skincare is a beauty and wellness brand offering potent, clean skincare systems to enhance confidence and wellness. Their mission f…
California Contour — 4/100 Not Woke California Contour is a beauty and wellness brand that provides innovative tanning shields designed to protect the T-Zone while ensuring a…
Cape Cod Home Remedies — 1/100 Not Woke Cape Cod Home Remedies is a beauty and wellness brand that offers pure, simple, organic skincare products. They harness nature's healing po…
Caprine Soap Company — 3/100 Not Woke Caprine Soap Company is a beauty and wellness brand that crafts organic, handcrafted soaps and body products using goat milk and colloidal…
Catano Beauty — 2/100 Not Woke Catano Beauty is a beauty and wellness brand that believes in simplifying skincare with luxury and compassion. Their natural and vegan prod…
CBD Beaute — 3/100 Not Woke CBD Beaute is a beauty and wellness brand that offers premium, organically grown, THC-free CBD products, including oils and tinctures. Foun…
Celtic Rose Apothecary — 3/100 Not Woke Celtic Rose Apothecary is a beauty and wellness brand that offers handcrafted soaps, salves, and bath products made in small batches on its…
CHARLÍS Beauty — 1/100 Not Woke CHARLÍS is a beauty and wellness brand that offers luxury skincare made in the USA with toxic-free, non-GMO ingredients. It provides rejuve…
Chateau De Beaute' — 3/100 Not Woke Chateau De Beaute' is a beauty and wellness brand that offers customized European skin care, including facials, makeup, and advanced treatm…
Clara & Fritz — 2/100 Not Woke Clara & Fritz is a family-owned natural skincare brand in the beauty and wellness industry that offers tallow-based products. They offer cl…
Clean Beauty Bar — 1/100 Not Woke Clean Beauty Bar is a beauty and wellness brand specializing in clean skincare and custom spray tanning. They offer vegan, fragrance-free s…
Cln&Drty Natural Skincare — 1/100 Not Woke CLN&DRTY Natural Skincare offers effective, natural skincare products handmade in the United States. Founded by Paula Hoss, they focus on c…
Cocome Llc — 2/100 Not Woke CocoMe LLC is a beauty and wellness brand that specializes in organic skin care products. It offers a range of lip balms and body care item…
Coconut Airbrush Tanning — 2/100 Not Woke Coconut Airbrush Tanning is a beauty and wellness brand that offers convenient mobile tanning services in Alpharetta, Georgia. They provide…
Coconut Country Living — 4/100 Not Woke Coconut Country Living offers a range of organic products, including premium coconut oil, coconut flour, and spices. They prioritize qualit…
Collier Hill Farms — 4/100 Not Woke Collier Hill Farms cultivates premium hemp-derived CBD products, specializing in skincare, Beauty and Wellness. Their emphasis on organic f…
D'Essence & Co. — 3/100 Not Woke D'essence and Co. offers handcrafted, natural soaps and candles made with certified organic ingredients. Their products focus on beauty, we…
EarthLandia Products LLC — 3/100 Not Woke EarthLandia Products LLC is a beauty and wellness brand offering handcrafted, truly natural body care products made from pure ingredients.…
Herbal and Honor — 4/100 Not Woke Herbal and Honor aids Christian women in making godly product choices, offering fresh, all-natural, and sustainable items aligning with Chr…
La Sunflower — 4/100 Not Woke La Sunflower is a brand under Beauty & Wellness that is dedicated to offering high-quality, organic skincare products crafted without chemi…
Le Beauty Bar — 1/100 Not Woke Le Beauty Bar is a beauty and wellness brand that offers exceptional hair and skincare services with high-quality products. Their experts s…
M. Spa & Esthetics Supply — 2/100 Not Woke M. Spa & Esthetics Supply is a beauty and wellness brand that offers a curated selection of professional skincare, waxing, and facial equip…
Malina Organix — 4/100 Not Woke Malina, a Christian family-owned Beauty and Wellness brand, offers holistic skincare with natural ingredients, prioritizing skin health and…
Mustard Seed Soap Co. — 1/100 Not Woke Mustard Seed Soap Co. is a beauty and wellness brand that offers handcrafted tallow soap and skincare products in Crockett, Texas. Inspired…
Nessa's Naturals LLC — 2/100 Not Woke Nessa's Naturals LLC is a Minnesota-based boutique specializing in natural beauty products and self-care items. Offering mineral makeup, pa…
Noelle's Naturals — 1/100 Not Woke Noelle's Naturals offers natural, vegan skincare products crafted with organic ingredients, focusing on beauty and wellness. Founded on pri…
OG Products USA — 4/100 Not Woke OG Products USA specializes in manufacturing and distributing various skin care and pain relief products for Beauty & Wellness. Their produ…
One Degree Healthy LLC — 3/100 Not Woke One Degree Healthy is a beauty and wellness brand committed to skin's well-being, a celebration of clean and holistic living, and a testame…
Our Aroma — 1/100 Not Woke Our Aroma is a beauty and wellness brand dedicated to creating effective, safe, and sustainable products. It uses simple, powerful ingredie…
Plush Organic Skin Care — 2/100 Not Woke Plush Organic Skin Care is a premium beauty and wellness brand specializing in hand-mixed, ethically sourced products made from 100% certif…
Silly Goats Soap Co. — 1/100 Not Woke Silly Goats Soap Co. is a beauty and wellness brand that specializes in handcrafted goat milk soaps, lotions, and natural skincare products…
Stoney River Soap — 1/100 Not Woke Stoney River Soap is a beauty and wellness brand that offers handcrafted natural bath and body products, including soaps, shampoo bars, and…
Taylor Made Organics — 4/100 Not Woke Taylor Made Organics is a brand that offers organic skincare and makeup inspired by family traditions and a commitment to non-toxic beauty.…
Titan Soap — 3/100 Not Woke Titan Soap is a beauty and wellness brand that offers handcrafted, all-natural soaps made in the USA using high-quality ingredients. Its co…
TrūAura Beauty — 3/100 Not Woke TrūAura Beauty creates clean, effective skincare and beauty products, prioritizing health and environmental well-being. They offer entrepre…
Truth Wellness Co. — 3/100 Not Woke Truth Wellness Co. is a brand under Beauty and Wellness committed to empowering others to embrace a balanced, low-tox lifestyle with ease.…
V.Vero Organic Skincare & Makeup — 4/100 Not Woke V.VERO is a beauty and wellness company with a range of natural and organic skincare products in the USA. They offer anti-aging solutions,…
Yonder Food — 1/100 Not Woke Yonder is a brand in the beauty and wellness industry that provides the collagen brand that people deserve, which is 100% grass-fed, toxin-…
Alabaster Soaps — Unrated Alabaster Soaps is a beauty and wellness brand that produces handcrafted personal care products. It focuses on organic body and hair care i…

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