Non-Woke Pet Care Brands

Browse 136 Pet Care brands rated on the BuyWokeFree woke index. 135 are rated Not Woke.

Pet care looks like an apolitical aisle — food, leashes, grooming, boarding — but the industry's biggest names have been pulled squarely into the culture wars. In June 2024, Tractor Supply, a major rural retailer of pet and animal supplies, announced it was eliminating DEI roles, ending Pride festival sponsorships, and halting data submissions to the Human Rights Campaign, as CNBC reported. The big-box chains have leaned the other way: PetSmart drew boycott calls in 2023 over its Pride merchandise line for pets, according to Newsweek. For values-first shoppers, the takeaway is simple: the money you spend on your dog or cat can end up funding activism you would never support directly.

The good news: pet care is one of the most conservative-friendly categories we track. Of the 136 pet care brands rated on Buy Woke Free, 135 score Not Woke — most are small, independent, founder-run companies focused on animals rather than activism, from local trainers and sitters to family-owned food makers.

Top Non-Woke Pet Care Picks

A few standouts worth a look: Canine Gourmet, LLC scores 1/100 on our index, Doc's Choice Pet Food scores 2/100, Mary's Pet Sitting scores 2/100, Bark Busters Home Dog Training scores 3/100, and Big Dog Ranch Rescue scores 3/100 — among the cleanest ratings in any category we cover.

Every brand below is scored on our six criteria: ESG initiatives, DEI programs, Pride sponsorships, HRC Corporate Equality Index rating, political donations, and the CEO Action pledge.

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