Is Raise Them Well Woke?

About Raise Them Well

Raise Them Well is a natural family health products company founded by Dr. Wiggy Saunders, an Integrative Medicine Physician, and his wife Emily Saunders, a personal trainer and wellness coach. The company began when the Saunders family found themselves searching for a quality natural sunscreen for their own children and couldn't find anything that met their standards for both safety and effectiveness — so they made their own. That founding decision reflects the ethos that drives everything at Raise Them Well: if the mainstream market isn't providing what families actually need, build something better.

Every product in the Raise Them Well lineup carries Toxic-Free Foundation certification, meaning independent experts have verified that what is in the bottle is genuinely safe for the bodies of children and expectant mothers. In a consumer landscape where "natural" is routinely used as a marketing label with no regulatory teeth behind it, that certification is meaningful.

The Faith Foundation

Raise Them Well is explicitly and unapologetically Christian. Dr. Wiggy Saunders states plainly: "my identity comes from being a follower of Christ." The company's stated ultimate goal is not market share or revenue growth — it is "to point our own kids toward Christ and team up with a generation of like-minded parents." The brand exists at the intersection of faith, family, and natural health — a combination that resonates powerfully with the millions of Christian families who are looking for products they can trust, made by people who share their values.

Products Offered

Raise Them Well offers a targeted lineup of natural health products designed specifically for babies, children, and expectant mothers:

• Magnesium Products — Magnesium sprays and supplements for babies and children, supporting sleep, muscle function, and nervous system health.
• Natural Sunscreen — The product that started it all — a clean-ingredient, non-toxic mineral sunscreen safe for children's sensitive skin.
• Prenatal Vitamins and Belly Balm — Clean formulations supporting expectant mothers through pregnancy.
• Baby Care Products — Shampoo and body wash free of harmful chemicals, designed for the youngest and most vulnerable members of the family.
• Vitamin D3/K2 Drops — Essential micronutrient support for infants and young children who may not receive adequate sun exposure.
• Hand Sanitizer — A clean alternative to mainstream hand sanitizers that often contain questionable synthetic ingredients.

ESG & Sustainability

Raise Them Well does not operate a formal corporate ESG program. The company's approach to responsible production is demonstrated through action: non-toxic ingredients, third-party certification, clean supply chains, and transparent labeling. Real accountability — not sustainability theater.

DEI Programs

As a faith-based family business, Raise Them Well operates with no corporate DEI mandates, diversity quotas, or equity audit programs. The company's community-building happens through a Board of Moms advisory structure and a network of like-minded Christian parents — people united by shared faith and a shared commitment to raising children well, not by identity-based corporate initiatives.

LGBTQ+ Advocacy

No evidence of corporate LGBTQ+ advocacy, Pride sponsorships, or HRC Corporate Equality Index engagement has been identified. Raise Them Well's mission is rooted in Christian family values and the biblical understanding of family, marriage, and child-rearing that has guided Western civilization for two thousand years.

Political Activity

No corporate PAC contributions, lobbying activities, or formal political endorsements have been identified. Raise Them Well's politics are implicit in its mission: a Christian physician and his wife building a business to help parents raise healthy, faith-filled children. For conservative consumers, that mission is itself a form of cultural and political engagement — the kind that happens through building families, not through corporate donations.

Consumer Impact

Conservative Christian families have every reason to be skeptical of mainstream consumer health brands. The major players in baby and family health products are overwhelmingly operated by corporations that fund progressive causes, promote gender ideology in their marketing, and have no accountability to the families they claim to serve.

Raise Them Well is categorically different. The founders are Christians who are raising their own children with the same products they sell. The mission is not profit maximization — it is helping a generation of parents raise kids who know who they are, what they believe, and what it means to follow Christ. The products are safe, certified, and made with the care of parents who refuse to compromise.

For Christian families seeking natural health products they can trust, made by people who share their faith and their values, Raise Them Well is an outstanding choice. The company earns a Not Woke rating on BuyWokeFree.com — and a strong endorsement for every family looking to raise their children well, in every sense of the phrase.