Non-Woke Fashion Brands

Browse 142 Fashion brands rated on the BuyWokeFree woke index. 139 are rated Not Woke.

Fashion has spent the past few years at the center of the corporate culture wars, and the ground is shifting fast. According to Gravity Research data reported by CNN, 39% of major companies planned to scale back Pride Month engagement in 2025 — up from just 9% a year earlier — and apparel retailers were among the most visible names going quiet. Others doubled down: Newsweek reported that more than 99% of Levi Strauss shareholders voted in April 2025 to keep the company's DEI programs, with a new Pride collection following weeks later. When the same T-shirt can come from a brand that funds activism or one that just makes clothes, knowing the difference matters.

Woke-Free Fashion Picks

Of the 142 fashion brands we have rated, 139 score Not Woke. From work gloves to athletic wear to everyday apparel, our lowest scorers focus on product, not politics: Churchill Glove Company scores 1/100, as do Be American (1/100) and Brim-It (1/100), while Revv Athletic and Bo And Eve each score 2/100 — about as close to zero as our index gets. Click through any profile for the full breakdown.

High Scorers to Research

At the other end of the index, Levi Strauss & Co. rates 100/100 and Brooks rates 45/100 — values-first shoppers may want to review those profiles before checking out. Every brand below is scored on our six criteria: ESG, DEI, Pride sponsorships, HRC CEI rating, political donations, and the CEO Action pledge.

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