Non-Woke Insurance Brands
Browse 35 Insurance brands rated on the BuyWokeFree woke index. 17 are rated Not Woke.
An insurance policy is a decades-long relationship: you pay premiums year after year and trust one company with your health, home, retirement, and legacy. That makes it worth knowing where the industry has stood politically. Many of the world's largest insurers joined the UN-convened Net-Zero Insurance Alliance before mass defections — spurred in part by antitrust warnings from 23 state attorneys general — forced the group to disband and relaunch as a new forum in April 2024, as ESG Dive reported. And in 2025, trade outlet Business Insurance reported that major insurers and brokers were quietly rebranding DEI programs under labels like "inclusion and belonging" — repositioning that does not always signal a real change in direction.
Top Woke-Free Insurance Picks
Of the 35 insurance brands rated on Buy Woke Free, 17 currently qualify as Not Woke. Leading the pack: Integrity Health Consultants scores 1/100, Bankers Life - Cheryl Trusty scores 1/100, Sovereign Financial scores 4/100, America First Healthcare scores 4/100, and CPC Insurance scores 4/100 — all earning our cleanest marks for staying out of corporate activism.
Household Names to Research First
At the other end of our index, Hartford and AIG are each rated 100/100, and New York Life Insurance is rated 90/100 — values-first shoppers may want to read their full profiles before renewing a policy.
Every brand below is scored on our six criteria: ESG, DEI, Pride sponsorships, HRC CEI rating, political donations, and the CEO Action pledge.
- America First Healthcare — 4/100 Not Woke America's cherished dream of success through hard work is threatened by liberal ideologies and internal choices. America First Healthcare o…
- Bankers Life - Cheryl Trusty — 1/100 Not Woke Bankers Life - Cheryl Trusty offers expert insurance guidance in Bloomington, IN. With a finance background, Cheryl assists clients with Me…
- Compass Health Consultants - Cottleville — 4/100 Not Woke Compass Health Consultants—Cottleville specializes in finding optimal health, dental, vision, and life insurance plans. They offer personal…
- Compass Health Consultants - St. Louis — 1/100 Not Woke Compass Health Consultants - St. Louis provides tailored health, dental, vision, and life insurance plans, focusing on personalized service…
- Compass Health Consultants - Tampa — 4/100 Not Woke Compass Health Consultants - Tampa offers expert guidance in selecting the right health insurance plan, with a team dedicated to understand…
- CPC Insurance — 4/100 Not Woke CPC Insurance is a trusted insurance provider dedicated to securing personalized policies that protect you and your loved ones with care an…
- Dailey Insurance Agency — 4/100 Not Woke Dailey Insurance Agency offers insurance services that are tailored to protect your home, family, automobile, or small business from financ…
- Insurance Group of Central Florida — 3/100 Not Woke Insurance Group of Central Florida provides comprehensive insurance solutions backed by over 50 years of industry experience. Their team of…
- Insurance Inc — 4/100 Not Woke Insurance Inc. is an independent insurance agency in Shawnee, Kansas, offering personalized service and access to a variety of top-rated ca…
- Integrity Health Consultants — 1/100 Not Woke Integrity Health Consultants specializes in offering tailored health insurance solutions. With years of industry expertise, they provide pe…
- Miller Insurance — 3/100 Not Woke Miller Insurance offers insurance and financial services that provide comprehensive coverage for auto, home, business, and life insurance t…
- Palm Valley Insurance — 3/100 Not Woke Palm Valley Insurance offers comprehensive insurance services tailored to meet diverse needs in Florida, including home, life, flood, comme…
- SIG AZ INS — 4/100 Not Woke The SIG Insurance Agencies, established in 1991, provide comprehensive insurance solutions, leveraging their independence to offer diverse…
- Sovereign Financial — 4/100 Not Woke Sovereign Financial offers comprehensive financial services, specializing in wealth management, retirement planning, and investment strateg…
- Stonecrop Wealth Advisors — 4/100 Not Woke Stonecrop Advisors provides comprehensive financial planning and investment management services. As an independent Registered Investment Ad…
- Storm Insurance Services — 3/100 Not Woke Storm Insurance Services offers comprehensive insurance solutions tailored to Michigan individuals, seniors, and businesses. As an independ…
- The Fulfilled Veteran Project | The Fulfilled Veteran Network — 4/100 Not Woke The Fulfilled Veteran Project supports veterans through resources, mentorship, and community engagement. It operates as a network connectin…
- Loews — 20/100 Mildly Woke Loews Corporation is a diversified conglomerate interested in the insurance, energy, and hospitality sectors, including Loews Hotels and Al…
- AFLAC — 30/100 Mildly Woke Aflac, a leading provider of supplemental insurance, offers innovative products to enhance financial security. Committed to policyholders,…
- MetLife — 44/100 Woke MetLife, a leading global insurance company, provides a range of insurance and financial services to individuals and businesses. With a his…
- Symetra — 45/100 Woke Symetra is a financial services company that helps people plan for their future by offering annuities and life insurance. These financial p…
- Delta Dental — 45/100 Woke Delta Dental, the largest dental insurer in the US, offers dental plans for individuals, families, businesses, and retirees. They have a co…
- Coordinated Care — 45/100 Woke Coordinated Care offers health insurance plans in Washington state. They manage care for members, connect them with doctors, and provide Ap…
- Prudential Financial — 48/100 Woke Prudential, a renowned financial services company, upholds core values including accountability, collaboration, customer focus, diversity a…
- State Farm Insurance — 51/100 Woke State Farm® stands as a trusted partner for customers and communities, offering insurance, financial planning, and community support. Commi…
- Regence — 55/100 Woke Regence is a health insurance company offering individual, Medicare, and employer plans. It provides tools to find doctors and get quotes a…
- Molina Healthcare — 55/100 Woke Molina Healthcare is a managed care company that provides health insurance primarily through government programs like Medicaid and Medicare…
- Progressive — 60/100 Woke Progressive is a renowned insurance company offering auto, home, and commercial policies. With a focus on innovation and customer service,…
- Liberty Mutual Insurance Group — 69/100 Woke Established in 1912, Liberty Mutual is one of the largest property and casualty insurers globally. With a presence in 29 countries, it rank…
- Kaiser Permanente — 70/100 Woke Kaiser Permanente is a non-profit health insurance leader committed to improving the health of its members and the communities they serve b…
- Nationwide — 70/100 Woke Established in 1846, Nationwide Building Society is the UK's largest mutual financial institution, serving over 15 million members. Focusin…
- Allstate — 72/100 Extremely Woke Allstate Insurance Co. is dedicated to providing customizable employee benefits solutions. With a focus on innovation and customer service,…
- New York Life Insurance — 90/100 Extremely Woke New York Life is a leading mutual life insurance company offering a range of financial services and products. With over 175 years of experi…
- Hartford — 100/100 Extremely Woke Established in 1810, The Hartford is a leading insurance and investment company dedicated to helping individuals and businesses thrive. Wit…
- AIG — 100/100 Extremely Woke AIG, founded in 1919, is a global insurance company providing a wide range of property, casualty, and life insurance products and services.…
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