Non-Woke Apparel & Accessories Brands
Browse 64 Apparel & Accessories brands rated on the BuyWokeFree woke index. 63 are rated Not Woke.
Few industries wear their politics as literally as fashion. Apparel and accessory brands spent the past decade stitching social messaging into everything from Pride capsule collections to DEI-driven ad campaigns, and shoppers noticed. The landscape split in 2025: a Gravity Research survey reported by CNN in June 2025 found 39% of corporate executives planned to scale back public Pride Month engagement, with retailers trimming rainbow merchandise after the 2023 Target backlash. Yet not every label changed course — at Levi Strauss's April 2025 annual meeting, roughly 99% of shareholders voted down a proposal to abolish the company's DEI program. For values-first shoppers, that divide makes brand research essential: the t-shirt aisle is anything but neutral.
Top Woke-Free Apparel & Accessories Picks
The good news: 63 of the 64 apparel & accessories brands we've rated score Not Woke, and many sit at the very bottom of our index. Standouts include Christian apparel brand Kerusso, which scores 3/100; swimwear maker Kona Kinis Swimwear at 4/100; Sierra Socks at 1/100; Outlaw Gear at 1/100; and faith-and-freedom label We Hold Fast, scoring 3/100.
On the other end of the spectrum, values-shoppers may want to research Hasbro, whose licensed apparel and accessories appear on shelves everywhere — it's rated 75/100 on our index, the only brand in this category that doesn't score Not Woke.
Every brand below is scored on our six criteria: ESG, DEI, Pride sponsorships, HRC CEI rating, political donations, and the CEO Action pledge.
- 139Made — 1/100 Not Woke 139Made is a family-owned Christian fashion brand based in Sugar Land, Texas. It designs and screen prints its tees locally, with a motive…
- 1620 Customs — 1/100 Not Woke 1620 Customs is a fashion brand specializing in high-quality adventure wear. They offer a variety of items, including hats, t-shirts, and p…
- 1A Apparel — 1/100 Not Woke 1A Apparel supplies patriotic clothing and accessories, empowering individuals to express their American constitutional rights through impa…
- 215 Apparel — 4/100 Not Woke 215 Apparel is a fashion brand that endeavours to echo divine sentiments through faith-inspired apparel, offering customers a complimentary…
- 365 Cycles — 2/100 Not Woke 365 Cycles is a leading provider of cycling equipment and accessories, offering a wide range of products for cyclists of all levels. They a…
- 4Ever Growing Kids, Llc — 5/100 Not Woke 4Ever Growing Kids, LLC operates a fashion shop specializing in children's items. It features baby and kid clothing, toys, books, and equip…
- 728 Chic Boutique — 1/100 Not Woke 728 Chic Boutique offers fashion clothing of all sizes and accessories. Their products range from vegan to leather items, including purses…
- 76gear.com — 1/100 Not Woke This fashion brand, 76 Gear, offers various patriotic-themed clothing and accessories for men and women. One of their collections includes…
- Abiding Love Co. — 1/100 Not Woke Abiding Love Co. is a fashion brand that offers faith-centric apparel and accessories designed to inspire meaningful dialogues around spiri…
- Aeronautdesignco — 3/100 Not Woke AeronautDesignCo is a fashion brand that offers original aviation-themed apparel and merchandise for enthusiasts. Their collection includes…
- Alpine Innovations — 3/100 Not Woke Alpine Innovations is a sports and recreation brand that has been pioneering innovative outdoor gear since 2001. Their American-made produc…
- Archery Chic — 3/100 Not Woke Archery Chic is a sports and recreation brand that offers a distinctive apparel line designed for women who embrace outdoor activities and…
- Artemis Golf — 3/100 Not Woke Artemis Golf is a sports and recreation brand that offers premium men's golf shirts designed for performance and style. Their moisture-wick…
- Artistic Concepts Clothing And Apparel — 1/100 Not Woke Artistic Concepts Clothing And Apparel is a fashion brand that brings vibrant creativity to life through its diverse collection. From multi…
- Bonfire — 2/100 Not Woke Bonfire is a fashion apparel company that empowers individuals to voice their opinions freely through its official merchandise. It promotes…
- Buffalo Thread — 1/100 Not Woke Buffalo Thread is a fashion brand that offers unique, custom-designed apparel and accessories inspired by Buffalo, NY. They provide clothin…
- Built By Battle — 3/100 Not Woke Built By Battle offers fashion apparel that empowers individuals to challenge norms and strive for greatness. Their high-quality gear encou…
- By His Grace — 2/100 Not Woke By His Grace is a fashion brand that offers handmade Christian apparel designed by Natalie Weaver in GA. They specialize in faith-based clo…
- Call & Co — 1/100 Not Woke Call & Co is a fashion brand that offers a vibrant array of digital downloads and trendy apparel items, blending humor and style. Based in…
- Cancel Couture — 1/100 Not Woke Cancel Couture is a fashion brand that offers a diverse range of customizable apparel and accessories. Their designs cater to various taste…
- Carbon District — 2/100 Not Woke Carbon District is a fashion brand that offers unique men's wedding bands crafted from materials like forged carbon fiber and exotic woods.…
- Carry Girl Gear — 5/100 Not Woke This fashion brand, Carry Girl Gear, a female/veteran-owned and Texas family-run company, offers custom apparel and accessories for bold Ch…
- Cataldo Creations — 1/100 Not Woke Cataldo Creations is a fashion brand specializing in patriotic apparel and handmade door wreaths celebrating American values and faith. The…
- Catchin' Deers — 1/100 Not Woke Catchin' Deers is a fashion brand offering a spirited collection of hats, tees, and accessories that celebrate hunting. They embody quality…
- Choona — 2/100 Not Woke Choona is a fashion brand that offers innovative outdoor apparel designed for versatility and performance. They focus on sustainable materi…
- Christ Is King Apparel — 1/100 Not Woke Christ is King Apparel is a fashion brand that offers Christian-themed apparel and accessories. They specialize in cozy, high-quality crewn…
- Christian Style — 3/100 Not Woke Christian Style is a fashion brand that offers a range of faith-based apparel and Christian wall art designed to express devotion and value…
- Church And State Designs — 1/100 Not Woke Church and State Designs is a fashion brand embodying truth, action, and freedom. They offer stylish, functional products that promote self…
- Church Murch — 3/100 Not Woke Church Murch is a fashion brand that curates a unique Christian apparel collection blending style and faith. They support small businesses…
- Churchill Glove Company — 1/100 Not Woke Churchill Glove Company is a fashion brand specializing in high-quality, handcrafted leather gloves made in the USA. They offer a diverse r…
- CiLuMar Creations — 2/100 Not Woke CiLuMar Creations is a fashion brand that offers a diverse selection of unique gifts, including coffee mugs, t-shirts, and sweatshirts. The…
- Coast 2 Coast Lax Usa — 5/100 Not Woke Coast 2 Coast Lax USA is a fashion brand offering unique lacrosse apparel and accessories. It aims to spread the lacrosse vibe on and off t…
- Detroit Rock City — 1/100 Not Woke Detroit Rock City is a fashion brand that was established by a passionate musician in 1998. It offers a unique selection of rock-inspired a…
- Elders of Iron — 1/100 Not Woke Elders of Iron is a family-owned fashion brand dedicated to vintage motorcycle enthusiasts. Founded by U.S. Army veteran Kevin Williams, it…
- Elevated Faith — 4/100 Not Woke Elevated Faith is a Christian online brand specializing in apparel and accessories. Their product includes t-shirts, bracelets, rings, and…
- Field Ethos — 4/100 Not Woke Field Ethos crafts premium outdoor apparel and gear, catering to adventurers seeking sustainable and ethical products. Positioned in the ou…
- FormTheory Athletics — 4/100 Not Woke FormTheory Athletics is dedicated to providing high-quality athletic wear for fitness enthusiasts, sports and recreation. Their products fo…
- GG Optix — 1/100 Not Woke GG Optix is a fashion brand that offers premium, affordable sunglasses designed for durability, style, and superior optics. Their frames us…
- GO-KOT — 4/100 Not Woke GO-KOT manufactures and sells camping cots for Sports and Recreation. As a trusted brand in outdoor gear, they offer portable and durable s…
- Kai Blue & Co. — 1/100 Not Woke Kai Blue & Co. is a fashion brand that creates premium bamboo clothing for children, combining unique prints and exceptional softness. Thei…
- Kerusso — 3/100 Not Woke Kerusso is a fashion brand that offers Christian apparel, jewelry, and accessories designed to share Jesus' message. Their products empower…
- KJV Prepper Christian Apparel — 3/100 Not Woke Quality original Christian T-shirts and gear. KJV Prepper is an Apparel & Accessories Christian T-shirts for men and women will both witnes…
- Kona Kinis Swimwear — 4/100 Not Woke Kona Kinis believes that feeling confident in your swimwear shouldn’t come at the expense of our planet. They’ve created a line of luxuriou…
- Liv & Learn Co. — 2/100 Not Woke Liv & Learn Co. is a fashion retail store offering faith-inspired apparel and accessories. Their collections, including patriotic and menta…
- Maga Outfitters — 1/100 Not Woke MAGA Outfitters is a fashion brand that provides a diverse collection of clothing and accessories featuring gender-neutral designs that cel…
- MC Powersports — 4/100 Not Woke MC Powersports specializes in providing high-quality recreational vehicles and equipment. With a focus on customer satisfaction, they offer…
- My Patriots Closet — 2/100 Not Woke My Patriots Closet offers a wide range of apparel and accessories celebrating American patriotism, including Trump gear, flags, and custom…
- Official Trump Store — 4/100 Not Woke TrumpStore.com, operated by The Trump Organization, offers a wide range of branded merchandise, apparel, gifts, and more. Inspired by their…
- Otter Things — 1/100 Not Woke Otter Things is a fashion brand specializing in unique otter-inspired apparel and wares, catering to wildlife enthusiasts since 2011. Found…
- Outlaw Gear — 1/100 Not Woke Outlaw Gear is a fashion brand that captures the bold spirit of the Montana lifestyle. It offers exclusive apparel and accessories for thos…
- Patriots Apparel — 2/100 Not Woke Patriots Apparel is a fashion brand that offers high-quality, patriotic clothing inspired by the wisdom of America’s Founding Fathers, prom…
- Pretty Based Liberty, LLC — 1/100 Not Woke Pretty Based Liberty is a fashion brand offering original graphic tees, mugs, and accessories to promote freedom and liberty. Their bold de…
- Pretty Hunter — 2/100 Not Woke Pretty Hunter is a sports and recreation brand that embodies the spirit of adventure and empowerment for women who cherish the outdoors. Th…
- Pro Stitch USA — 1/100 Not Woke Pro Stitch USA is a fashion brand specializing in high-quality custom embroidery and screen printing services. It offers a range of product…
- Revv Athletic — 2/100 Not Woke Revv Athletic is a Christian fashion sportswear and leisure brand dedicated to promoting a healthy lifestyle and the fellowship of Christia…
- Sierra Socks — 1/100 Not Woke Sierra Socks is a fashion brand that offers a wide range of high-quality socks for men, women, and children, including compression, diabeti…
- Sister's Trinkets — 1/100 Not Woke Sister's Trinkets is a fashion brand that offers a curated selection of unique accessories and gadgets designed to brighten everyday life.…
- Squid Socks — 4/100 Not Woke Squid Socks offers innovative children's socks designed with detachable, interchangeable plush toys, enhancing playtime and nurturing creat…
- The Cinchy Cowgirl — 2/100 Not Woke The Cinchy Cowgirl brings you the latest in fashion trends and essential pieces. With affordable prices and fast, free shipping, they ensur…
- Twisty Rider — 1/100 Not Woke Twisty Rider is a fashion brand that provides premium motorcycle gear, including helmets, jackets, and gloves, designed for quality and com…
- Victoria's Chest LLC — 4/100 Not Woke This fashion brand, Victoria's Chest, offers stylish clothing and beauty products for mothers and their children. Celebrating motherhood an…
- WBS Apparel — 1/100 Not Woke WBS Apparel is a fashion brand that offers high-quality merchandise, including hats, t-shirts, and patches. Dedicated to customer satisfact…
- We Hold Fast — 3/100 Not Woke We Hold Fast is a fashion brand that champions faith, family, and freedom with unwavering dedication. Known for its patriotic apparel and a…
- Hasbro — 75/100 Extremely Woke Hasbro is a leading global play and entertainment company known for iconic brands like Transformers, Monopoly, and My Little Pony. It creat…
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