Non-Woke Sports and Recreation Brands
Browse 75 Sports and Recreation brands rated on the BuyWokeFree woke index. 72 are rated Not Woke.
Sports and recreation should be about the game, the trail, and the gym — not corporate politics. Yet from 2024 through 2026, the industry has been a front line in the corporate culture fight. Rural-lifestyle and outdoor retailer Tractor Supply made national headlines in June 2024 when, according to NPR, it cut its DEI roles, dropped its carbon-emissions goals, and stopped sponsoring Pride events after a conservative consumer backlash. The shift reached the big leagues too: ahead of the February 2025 Super Bowl, NBC News reported that the NFL removed its “End Racism” end-zone stencils, even as the league said its diversity programs would continue. When the biggest names in sport send mixed signals, checking the scorecard before you buy is the surest way to shop your values.
Top Woke-Free Sports and Recreation Brands
The good news: of the 75 sports and recreation brands rated on this page, 72 land on the Not Woke side of our index. Standouts include Broken Arrow Outfitters, which scores 1/100, Bridgeport Homestead (1/100), Cags Cycles (2/100), ilaSTRATE Yoga Mat Design Co. (2/100), and Bushcraft Northwest (3/100) — outfitters, cycling, yoga, and bushcraft gear makers that keep the focus on performance instead of politics.
High Scorers Worth a Closer Look
At the other end of the spectrum, values-first shoppers may want to do extra homework on a few big names before spending: Hasbro is rated 75/100 on our index, while REI Co-op and the SF 49ers each come in at 55/100. Every brand below is scored on our six criteria: ESG, DEI, Pride sponsorships, HRC CEI rating, political donations, and the CEO Action pledge.
- 318Baits — 2/100 Not Woke 318Baits is a retail fishing bait brand in the sports and recreation industry managed from their home garage by two young individuals, ages…
- 365 Cycles — 2/100 Not Woke 365 Cycles is a leading provider of cycling equipment and accessories, offering a wide range of products for cyclists of all levels. They a…
- Ackless Kayaks — 3/100 Not Woke Ackless Kayaks is a sports and recreation brand that pioneered surf kayaking with the Psylock Fury X, which blends strength, durability, an…
- Adventure Earth Bicycles — 1/100 Not Woke Adventure Earth Bicycles offers a diverse range of bikes catering to all cyclists, from beginners to enthusiasts. This sports and recreatio…
- Adventure Landing — 3/100 Not Woke Adventure Landing is a sports and recreation brand that offers premier family entertainment centers across the U.S., featuring go-kart trac…
- Airtoyz Adventure Ranch — 5/100 Not Woke This brand, Airtoyz Adventure Ranch, is a sports and recreation business facility. Located 36 miles north of Kingman, Arizona, it hosts a b…
- Al'S Gal Sportfishing — 1/100 Not Woke Al's Gal Sportfishing is a sport and recreation business located at the renowned Oregon Inlet Fishing Centre offers full-day offshore fishi…
- Albany Outdoor Paintball — 2/100 Not Woke Albany Outdoor Paintball provides a sport and recreation arena on its 18-acre facility. Located in Albany, Oregon, they provide exciting pa…
- Alive Personal Training — 2/100 Not Woke Alive Personal Training offers indoor and outdoor sports training sessions. Their expert team provides personalized fitness plans tailored…
- Alpine Innovations — 3/100 Not Woke Alpine Innovations is a sports and recreation brand that has been pioneering innovative outdoor gear since 2001. Their American-made produc…
- Always Adaptive — 1/100 Not Woke Always Adaptive is a sports and recreation brand that provides personalized online training focused on habit-based coaching and functional…
- Amber Hills Bow Range Llc — 1/100 Not Woke Amber Hills Bow Range LLC is a sports and recreation brand that offers a premier archery experience on the Western Slope in Loma, Colorado.…
- Amble Outdoors — 1/100 Not Woke Amble Outdoors provides a range of outdoor, camping, RV, home, patio, and travel gear. With its curated selection of products, this sports…
- American Gear Company — 1/100 Not Woke American Gear Company crafts premium arcade systems, snowboards, shot skis, and custom boards. This sporting goods manufacturing brand elev…
- Ames Fly Fishing — 2/100 Not Woke Ames Fly Fishing is a sports and recreation brand that specializes in crafting premium fly fishing gear that meets the highest durability a…
- Aquaman Diving — 2/100 Not Woke Aquaman Diving is a sports and recreation brand specializing in NAUI SCUBA diving courses and equipment in South Florida. They offer compre…
- Archery Chic — 3/100 Not Woke Archery Chic is a sports and recreation brand that offers a distinctive apparel line designed for women who embrace outdoor activities and…
- Arouse Health — 1/100 Not Woke Arouse Health is a premier luxury gym that offers personalized health consulting and tailored exercise programs. This sports and recreation…
- Artemis Golf — 3/100 Not Woke Artemis Golf is a sports and recreation brand that offers premium men's golf shirts designed for performance and style. Their moisture-wick…
- Bama Bandit Sportfishing — 1/100 Not Woke Bama Bandit Sportfishing is a sports and recreation brand that delivers unforgettable, customizable fishing charters. Led by an experienced…
- Bare Naked Bait Co. — 1/100 Not Woke Bare Naked Bait Co. is a sports and recreation brand specializing in high-quality fishing jigs and rigs for serious anglers. Their product…
- Barracuda Swim Club Llc — 2/100 Not Woke Specializing in private swim lessons for all ages in Billings and Laurel, Montana, Barracuda Swim Club LLC fosters confident swimmers throu…
- Bass And Bucks — 2/100 Not Woke Bass And Bucks is a premier outdoor sporting goods store in Wabash, Indiana. They offer a full-service Pro Shop, an extensive archery range…
- Bates Fishing Co — 1/100 Not Woke Bates Fishing Co. is a sports and recreation brand specializing in premium CNC barstock aluminum frame reels and apparel. Their gear is cra…
- Beat Cop Fitness — 1/100 Not Woke Beat Cop Fitness is a sports and recreation brand that provides personalized fitness plans for peace officers. It balances patrol schedules…
- Best Of Maui Activities, Llc — 1/100 Not Woke Best of Maui Activities, LLC is a sports and recreation brand providing expertly curated ocean, land, and air tours. They offer personalize…
- Big Nc Tennis Llc — 2/100 Not Woke Big NC Tennis LLC is a sports and recreation brand that offers comprehensive tennis programs for all ages, including youth and adult traini…
- Billystix — 4/100 Not Woke BillyStix is a sports and recreation brand that offers a revolutionary workout system designed to provide full-body engagement without high…
- Bingham Health & Fitness — 2/100 Not Woke Bingham Health & Fitness is a sports and recreation brand offering a comprehensive wellness approach in Mesa, AZ. They specialize in person…
- Blackout Fight Gear & Apparel — 3/100 Not Woke Blackout Fight Gear & Apparel is a sports and recreation brand specializing in affordable, quality gear. It ensures that every fighter's ne…
- Blood Run Fishing — 4/100 Not Woke Blood Run Fishing is a sports and recreation brand that equips anglers with battle-tested gear for reliable fishing adventures. Their preci…
- Bridgeport Homestead — 1/100 Not Woke Bridgeport Homestead, established in 2018, is a sports and recreation brand that offers horseback riding experiences on its small, 5-acre p…
- Broken Arrow Outfitters — 1/100 Not Woke Broken Arrow Outfitters is a sports and recreation brand and a premier outdoor outfitter in Perry, GA. They serve the Southeast with top-qu…
- Buffalo Boards — 3/100 Not Woke This sports and recreation brand, Buffalo Boards, offers premium cornhole boards, bags, and accessories. They provide custom designs, bag c…
- Bushcraft Northwest — 3/100 Not Woke Bushcraft Northwest is a sports and recreation brand that has been a premier provider of high-quality bushcraft training and gear since 200…
- Cags Cycles — 2/100 Not Woke Cags Cycles, a family-owned staple in West Long Branch, NJ, for over 30 years, credits its loyal customers for its enduring success. This s…
- Camp Holly Airboat Rides — 4/100 Not Woke Camp Holly Airboat Rides is a sports and recreation brand providing thrilling airboat tours on the St. Johns River. Enjoy a charming gift s…
- Canyon Equine Centere Llc — 1/100 Not Woke Canyon Equine is a sports and recreation brand that offers high-end boarding, training, and showing in a scenic location near Fort Collins.…
- Captain Chad'S Charters — 2/100 Not Woke Captain Chad's Charters is a sports and recreation brand that offers premier private boat charters on the Kohala Coast of Hawaii. Veteran-o…
- Castaic Fishing — 3/100 Not Woke Castaic Fishing, based in McKinney, Texas, is a sports and recreation brand that creates unique and superior fishing tackle, including the…
- Century Skate Shop — 2/100 Not Woke Century Skate Shop is a sports and recreation brand that offers a wide range of top-quality skateboard products, including wheels, bearings…
- Charlie King Professional Fishing, Llc — 2/100 Not Woke Charlie King Professional Fishing, LLC is a sports and recreation brand that offers guided fishing trips on East Texas and Western Louisian…
- Chronic Games — 3/100 Not Woke Chronic Games offers a unique indoor sports experience featuring simulated golf, baseball, and more. They provide entertainment for all age…
- Claire Nordstrom Personal Training Llc — 2/100 Not Woke Claire Nordstrom Personal Training LLC is a sports and recreation brand that specializes in one-on-one personal training at a home gym stud…
- Cleveland Knockerball L.L.C. — 2/100 Not Woke Cleveland Knockerball L.L.C. is a sports and recreation brand specializing in exhilarating Sheffield Lake events. It offers bubble soccer,…
- Common Sense Inventions Inc. — 3/100 Not Woke Common Sense Inventions Inc. is an outdoor recreation gears brand that offers practical solutions like the LidsLash, a patented eyewear ret…
- Executive Fit — 4/100 Not Woke Executive Fit designs high-quality, American-made residential and commercial custom deadlift platforms and epoxy inlays using a wood CNC ca…
- Field Ethos — 4/100 Not Woke Field Ethos crafts premium outdoor apparel and gear, catering to adventurers seeking sustainable and ethical products. Positioned in the ou…
- FormTheory Athletics — 4/100 Not Woke FormTheory Athletics is dedicated to providing high-quality athletic wear for fitness enthusiasts, sports and recreation. Their products fo…
- GO-KOT — 4/100 Not Woke GO-KOT manufactures and sells camping cots for Sports and Recreation. As a trusted brand in outdoor gear, they offer portable and durable s…
- Guild Marine — 2/100 Not Woke Guild Marine is a leading provider of maritime solutions, offering comprehensive services such as refits and restorations, fiberglass, pain…
- Gunfighter Trading Co. — 4/100 Not Woke Gunfighter Trading offers premium outdoor and tactical gear, specializing in military surplus, survival, and hunting equipment. They aim to…
- ilaSTRATE Yoga Mat Design Co. — 2/100 Not Woke At iláStrate, we provide an array of yoga products that fuel imagination, nourish the connection with the soul, and awaken the spirit. ilaS…
- International Fitness Professional Association-IFPA — 4/100 Not Woke IFPA is a leading fitness organization dedicated to providing high-quality education and certification for fitness professionals worldwide.…
- Kirk Keller Coaching — 1/100 Not Woke Kirk Keller Coaching provides individualized training plans for each runner he coaches, dedicated to helping them thrive with their life go…
- Liberty Industries LLC — 4/100 Not Woke Liberty Industries LLC specializes in manufacturing and distributing cleanroom and controlled environment products. Their brand provides a…
- Mayhem Athlete — 4/100 Not Woke Mayhem Athlete provides training programs and resources for sports and recreation, fitness enthusiasts, athletes, and coaches. They offer a…
- MC Powersports — 4/100 Not Woke MC Powersports specializes in providing high-quality recreational vehicles and equipment. With a focus on customer satisfaction, they offer…
- Mercantile Mountain — 4/100 Not Woke Mercantile Mountain, showcases a range of outdoor sports and recreation gear and equipment. It offers products tailored to outdoor enthusia…
- Muscle Up Bars, LLC — 4/100 Not Woke Muscle Up Bars, LLC is a physical fitness brand that produces the only bars made with grass-fed, pasture-raised protein and organic sweet p…
- Mustang Creek Ranch, LLC — 4/100 Not Woke Mustang Creek Ranch, LLC offers an exceptional Whitetail Deer Hunting & World-Class Breeding Program in Texas, offering one-of-a-kind guide…
- Nicky Perry Fitness — 2/100 Not Woke Nicky Perry Fitness belongs to the Sports and Recreation industry and offers personalized fitness training and nutrition coaching to help c…
- Official Trump Store — 4/100 Not Woke TrumpStore.com, operated by The Trump Organization, offers a wide range of branded merchandise, apparel, gifts, and more. Inspired by their…
- Peak Readiness — 4/100 Not Woke Stay safe and camp confidently with Peak Readiness. They offer essential first-aid kits for outdoor recreation, complementing a range of qu…
- Pretty Hunter — 2/100 Not Woke Pretty Hunter is a sports and recreation brand that embodies the spirit of adventure and empowerment for women who cherish the outdoors. Th…
- R3 Movement & Performance — 4/100 Not Woke R3 Movement & Performance is a fitness and wellness brand dedicated to helping athletes and active individuals of all ages overcome pain an…
- Semper Stronger — 2/100 Not Woke Semper Stronger provides fitness training and resources, focusing on empowering individuals to achieve strength and resilience. It falls un…
- Squid Socks — 4/100 Not Woke Squid Socks offers innovative children's socks designed with detachable, interchangeable plush toys, enhancing playtime and nurturing creat…
- The Fly Fishing Place — 4/100 Not Woke The Fly Fishing Place offers a comprehensive range of fly fishing gear, accessories, and expertise. It is a one-stop destination for enthus…
- Ultimate Health & Wellness — 1/100 Not Woke Ultimate Health & Wellness is a fitness and wellness company that created the Complete Wellness System and the BillyStix 6-Part Workout. Th…
- Unlimited Ammo, LLC — 4/100 Not Woke Unlimited Ammo specializes in providing a wide range of ammunition and firearm accessories. As an online retailer, they cater to firearm en…
- XBAR Fitness — 4/100 Not Woke XBAR is a fitness company offering portable, full-body workout systems. Their product, the XBAR|FLYT, combines a resistance band bar with a…
- SF 49ers — 55/100 Woke The San Francisco 49ers are a professional American football team based in the San Francisco Bay Area. They are one of the most successful…
- REI Co-op — 55/100 Woke REI is a member-owned outdoor gear and apparel retail cooperative in the sports & recreation sector. This means it's a business owned by it…
- Hasbro — 75/100 Extremely Woke Hasbro is a leading global play and entertainment company known for iconic brands like Transformers, Monopoly, and My Little Pony. It creat…
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