Is Born Again Apparel Co Woke?

What They Do

Born Again Apparel Co. is a Minnesota custom apparel shop run by Jared and Amanda, working out of the Twin Cities area. They handle design, production, and distribution across four service lines: embroidery, screen printing, patches, and promotional products.

Their customer base tells you most of what you need to know about the business. The organizations documented on their site are churches and nonprofits — Project42, Canvas Church, and Bridging the Gap Minnesota among them. The testimonials are less about print quality than about the shop functioning as a partner: “I'm so grateful I decided to partner with Jared and Amanda/Born Again Apparel. Not only did I receive a higher quality product, but they also gave me additional opportunities to personalize my product,” writes customer Lindsey Bomgren. The co-founders of Project42 add: “Born Again Apparel Co. has played a critical part in raising awareness for the vision of Project42 and we are incredibly grateful for the partnership!”

The specific city, the founding year, and the team size are not stated on the site, and the shop does not publish a formal mission statement. We are reporting what is there rather than filling the gaps.

Why There's No Political Footprint Here

There is no ESG report, no DEI program, no HRC Corporate Equality Index rating, and no corporate PAC. That is not a stand Jared and Amanda took — it is what a two-name apparel shop is. Corporate activism is a function of scale: it takes investor relations staff answering shareholder resolutions, a compliance department, and a lobbying budget. A print shop has an embroidery machine and a press.

What We Checked

We reviewed the public website and searched for federal campaign contributions, lobbying filings, and corporate advocacy. We found none, which is what we expect at this size.

The Bottom Line

Money spent here goes to Jared and Amanda and whoever runs their machines, not to a corporate political apparatus. We make no claim about the owner's personal politics — we don't know them, and it isn't our business. What we can tell you is that your money isn't funding anything.