Is Buckfeather Woke?

2/100 — Not Woke

US

buckfeather.com

Patriotic Clothing Fashion

Score Summary

Buckfeather is an outdoor and hunting-inspired apparel brand selling camo hoodies, mesh hats, and shirts from a storefront at Perkins Rowe in Baton Rouge, Louisiana, with goods billed as Made in America. The site states no founding date, owner, or team size, and a business this size has no ESG report, DEI program, HRC rating, or PAC; our search for federal contributions and lobbying filings turned up nothing. We make no claim about the owner's personal politics — the score reflects the absence of corporate political machinery, not an endorsement.

Full Review

What They Do

Buckfeather is an outdoor-inspired apparel brand with a retail store at 10156 Perkins Rowe, Suite 140, in Baton Rouge, Louisiana. The line is straightforward and small: pullover hoodies in a range of camo patterns, mesh hats in several colors and styles, shirts, and assorted merchandise. The site bills the goods as Made in America.

There is not much more to report, and that is worth saying plainly rather than padding around. The site does not state a founding date, does not name an owner, and does not give a team size. What it does is show the hats and hoodies and let you buy them. For a hunting-and-outdoors apparel brand operating out of a single Baton Rouge storefront, that is a reasonable amount of website.

Why There's No Political Footprint Here

There is no ESG report here. No DEI program, no HRC rating, no corporate PAC. The reason matters: this is not a stand Buckfeather took. It is what a business this size is. Corporate political activism is a function of scale — it takes an investor relations department, a compliance officer, a government affairs budget, and a communications team to put out the press release. A storefront selling camo hats has none of that infrastructure and no reason to build it.

What We Checked

We reviewed the brand's public website and searched for federal political contributions, lobbying filings, and corporate advocacy campaigns. We found none. At this size, that is the expected result, not a finding.

The Bottom Line

Money spent at Buckfeather goes to a small apparel operation in Baton Rouge and whoever works there — not to a corporate political apparatus. We make no claim about the owner's personal politics. We don't know them, and it isn't our business. What we can tell you is that your money isn't funding anything.

Frequently Asked Questions

Is Buckfeather woke?

Based on our research, Buckfeather has a woke score of 2/100, rated Not Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.

What is Buckfeather's woke score?

Buckfeather has a woke score of 2 out of 100, categorized as Not Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.

How does BuyWokeFree rate Buckfeather?

BuyWokeFree rates Buckfeather across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Buckfeather's overall woke score is 2/100.

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About

Buckfeather is a fashion brand that offers rugged apparel and accessories inspired by the great outdoors. Their collection includes camo hats, cozy hoodies, and stylish shirts, embodying a passion for hunting and the outdoor lifestyle.