Is American Patriot Woke?

Company Overview

American Patriot 702 is a patriotic apparel and merchandise brand based in Las Vegas, Nevada, where the 702 area code in its name comes from. The brand sells t-shirts, hoodies, flannels, hats, patches, flags, and more, with designs centered on Back the Blue and thin-blue-line themes, military appreciation including RED (Remember Everyone Deployed), and classic Americana motifs. It describes itself as veteran-owned and operated and as a premier patriotic apparel company supporting law enforcement, military, and first responders.

According to the brand, it was founded out of frustration with what its owner saw as relentless negativity directed at police officers and a lack of visible support for them. That mission shapes the entire catalog, which is built to let customers publicly show support for those in uniform.

ESG & Sustainability

American Patriot 702 has no corporate ESG program or sustainability reporting, which is typical for a small apparel brand. Its social commitment runs through charity and service rather than environmental or governance frameworks, as detailed below.

DEI Programs

As a small business, American Patriot 702 has no diversity, equity, and inclusion department or DEI mandate. Its brand identity is built on patriotism and support for first responders rather than identity-based corporate programs, placing it firmly outside the woke corporate mold.

LGBTQ+ Advocacy

There is no record of Pride sponsorships or LGBTQ+ activist partnerships; the brand's positioning is overtly traditionalist and patriotic. The Human Rights Campaign Corporate Equality Index does not rate a business of this size. American Patriot 702's public messaging centers entirely on flag, country, and the men and women in uniform.

Political Activity

American Patriot 702 is not a political donor or PAC, but its charitable model is woven into its mission. Its Buy One Give One campaign donates apparel to law enforcement officers, deployed troops, and medical workers depending on the product purchased, and the brand is associated with the American Patriot Foundation, which, per third-party sources, funds scholarships for families of military, law enforcement, and first responders. These charitable specifics come from the brand's own marketing and secondary sources and are best treated as self-reported.

Consumer Impact

For patriotic shoppers who want to back the blue and support the troops with their wallet, American Patriot 702 is squarely on their side. It is veteran-owned, mission-driven, and free of the DEI and Pride activism that drives high woke scores, which together earn it a strong not-woke rating. As with any cause-tied brand, shoppers who care about the donation details can confirm the current Buy One Give One and foundation specifics directly with the company.