Is Elevated Faith Woke?

About Elevated Faith

In a world where "Christian" branding is often little more than a thin veneer over thoroughly secular business practices, Elevated Faith is the real deal. Founded in 2015 by Josh Gander in Larsen, Wisconsin, this direct-to-consumer Christian lifestyle brand has built its entire identity around a single mission: creating products that spark gospel conversations. Every bracelet, necklace, t-shirt, and hoodie in their catalog is a "conversation starter" — a tangible expression of faith designed to give wearers an opening to share their beliefs with the people around them.

Company Overview

Elevated Faith operates as a direct-to-consumer Christian brand with approximately 45 employees and estimated annual revenue of around $8 million. The company sells Christian-themed jewelry (bracelets, rings, necklaces), apparel (t-shirts, sweatshirts, hoodies, crewnecks), and accessories (water bottles, stickers) through its website, a wholesale channel, and a mobile app. The brand has achieved a remarkable 75% returning customer rate — a testament to the genuine loyalty it inspires among its faith community.

What truly sets Elevated Faith apart is its charitable giving model. The company donates 50% of profits on the first Thursday of each month to organizations in need, and gives 10% of monthly subscription profits to Christian charities. Through their "Charity Day" program, Elevated Faith has donated over $364,200 to faith-based causes — a stunning figure for a brand of its size.

ESG & Sustainability

Elevated Faith does not operate under a corporate ESG framework driven by progressive environmental or social governance ideology. Their giving and mission are entirely faith-driven, not politically motivated. Charitable activity is directed toward organizations that share their evangelical Christian mission — not toward climate activism, social equity funds, or progressive causes. This is stewardship as it was meant to be: driven by biblical principles, not institutional pressure.

DEI Programs

No DEI programs, equity initiatives, or diversity mandates were found at Elevated Faith. The brand's entire identity is organized around its Christian mission rather than progressive corporate frameworks. As a founder-led business rooted in evangelical Christianity, Elevated Faith does not engage in the kind of ideologically driven hiring or programming that DEI frameworks demand. Their charitable partnerships reflect their actual values — every partner is a faith-based evangelical organization.

• HOPE International — Christian microfinance in 30+ underserved countries
• Compassion International — Child sponsorship through the gospel
• Convoy of Hope — Evangelical disaster relief and hunger relief

LGBTQ+ Advocacy

None. Elevated Faith has no LGBTQ+ marketing, Pride Month campaigns, or progressive sexuality messaging anywhere in its brand. Its products, its mission, and its charitable giving are all explicitly rooted in evangelical Christianity — a faith tradition that has historically held a clear biblical view on marriage and sexuality. Purchasing from Elevated Faith means your money goes to spreading the gospel and supporting Christian charities, not to activist causes that conflict with your beliefs.

• No Pride Month promotions or rainbow branding
• No HRC Corporate Equality Index participation
• No LGBTQ+-affirming organizational partnerships
• All charitable giving directed to evangelical Christian organizations

Political Activity

Elevated Faith makes no partisan political statements and has no documented PAC contributions or lobbying activity. The brand's founder, Josh Gander, keeps the business focused on its Christian mission rather than partisan politics. This is a company that lives its values through its products and its giving — not through political endorsements. For conservative Christians who prefer their brands to model faith rather than engage in political theatrics, Elevated Faith strikes the right balance.

Consumer Impact

Elevated Faith is precisely the kind of brand that BuyWokeFree.com was built to celebrate and amplify. Every purchase supports an evangelical Christian entrepreneur who has built his business around spreading the gospel. Every dollar helps fund Christian charities doing real good in the world. And every product you wear becomes a potential conversation starter that could bring someone closer to faith.

A note of transparency: some customers have reported customer service challenges and fulfillment delays, particularly with pre-orders. These are operational issues worth being aware of, though they reflect growing-pains common to small mission-driven brands rather than any moral failure. The brand's 4-star Trustpilot rating and 75% returning customer rate suggest that for most buyers, the experience is a positive one. If you value products with genuine faith behind them, Elevated Faith deserves your support.