Is All Szn Woke?

Company Overview

ALL SZN is an independent snow-sports accessories brand that makes holographic ski and snowboard goggles with a deliberately retro, nineties-inspired aesthetic. The company sells direct through allszn.com, offering goggles in adult and youth sizes with magnetic interchangeable lenses, anti-fog and scratch-resistant coatings, 100% UV protection, triple-layer foam, and helmet compatibility. Signature designs carry names like Blink 180°, Check Yo' Self, Carvey Two-Face, and Out Cold, with pricing around $130 — premium-goggle territory without the corporate markup structure.

The brand has a bootstrap origin: a 2023 Kickstarter campaign by founder Conor Ryan raised over $15,500 from 71 backers to put the first holographic goggles into production. From there it has grown as a direct-to-consumer operation focused on a single product category done with personality. In an outdoor industry dominated by a handful of conglomerates that own most of the goggle and eyewear shelf, ALL SZN is the small challenger betting on fun, nostalgia, and performance engineering rather than institutional marketing.

The product engineering is more serious than the holographic fun suggests. The magnetic lens-interchange system lets riders swap tints for flat light versus bright sun in seconds, the anti-fog and scratch-resistant coatings address the two failure modes that actually ruin a ski day, and the triple-layer foam manages fit and moisture over long sessions. The 100% UV protection claim is standard for the category, but helmet compatibility and anti-slip bands are the details that separate thoughtful design from novelty. The design language — Blink 180°, Check Yo' Self, Carvey Two-Face, Out Cold — is pure nineties ski-culture homage, aimed squarely at riders who remember when snow gear had personality before the industry consolidated into monochrome minimalism. The youth sizes let parents and kids match, which the brand clearly knows.

ESG & Sustainability

ALL SZN publishes no ESG report and maintains no sustainability department. Its environmental profile is that of a small direct-to-consumer accessories maker: one product category, durable goods built for repeat seasons of use, and no disposable fast-fashion model. The brand's stated focus is product performance — anti-fog lens technology, scratch resistance, and rebuildable designs via swappable magnetic lenses — which extends usable life rather than engineering obsolescence.

We found no net-zero pledges, no carbon-offset marketing, and no sustainability certifications on the site. Shoppers who judge companies by product durability rather than climate prose will find the lens-swap architecture a more credible sustainability story than most: replace the lens, keep the goggle, skip the landfill.

DEI Programs

There is no DEI department, no diversity officer, and no identity-based programming at ALL SZN — the company appears to be a lean founder-led operation where the organizational chart is short and the product catalog is shorter. Nothing in its public presence sorts customers or employees by demographic category.

What inclusion exists here is the practical kind: adult and youth sizing so the whole family can ride matching holographic goggles, and a price point below the flagship models from the conglomerate brands. On the mountain, gear either works or it does not — an accountability standard that corporate DEI frameworks have never managed to replicate.

LGBTQ+ Advocacy

ALL SZN runs no Pride collection, sponsors no advocacy organizations, and does not participate in the Human Rights Campaign's Corporate Equality Index. Its seasonal marketing celebrates snow seasons, not social causes — the brand's energy goes into holographic lens designs and nineties nostalgia, not rainbow merchandising windows.

This is worth noting in the snow-sports industry specifically, where several major equipment and apparel brands have made Pride and climate activism core to their marketing calendars. A small challenger brand that stays product-focused all season long offers the growing segment of ride-the-mountain, skip-the-lecture customers exactly what they are looking for.

Political Activity

We found no political action committee, no political donations, no lobbying, and no partisan campaigning connected to the brand. The company's public record consists of its Kickstarter origins, its product pages, and its customer reviews.

For buyers, that means a goggle purchase funds a small independent operation and its founder — not a corporate giving program or a trade association's political apparatus. The brand's only stated cause is the goggles themselves.

Consumer Impact

ALL SZN is a fun, values-neutral buy for skiers and snowboarders who want distinctive gear from an independent brand rather than a ski-industry conglomerate.

• Shop the full holographic lineup — adult and youth models with magnetic lens swap, anti-fog, and helmet compatibility — at allszn.com, around $130.
• Best for riders who want standout retro styling and interchangeable lenses without paying flagship-conglomerate prices.
• The FAQ covers UV protection, visibility, care, and worldwide shipping before you order.

The Buy Woke Free read: a Kickstarter-born, founder-led goggle company that spends its culture budget on holograms instead of activism. No ESG apparatus, no DEI programming, no Pride window, no PAC. Buy the goggles, enjoy the mountain, fund a small business.

Before ordering, read the FAQ page — it addresses the two questions every prospective buyer has: whether holographic lenses impair visibility (the brand says no when used correctly, with lens options tuned for conditions) and how to care for the coating (microfiber cleaning, standard for the category). Worldwide shipping is supported, returns follow standard direct-to-consumer policy, and at roughly $130 the price sits below flagship models from the conglomerate brands while delivering the same core technology. Consider your usual light conditions when choosing a lens tint, and size up for helmet fit if you ride with a large-frame helmet. Supporting a crowdfunded independent brand means accepting occasional inventory gaps on popular colorways — it is the fair price of buying gear from a founder-led operation instead of a shareholder-owned one, and on the values checklist this brand scores as clean as fresh powder.