Is Bonfire Woke?

Frequently Asked Questions

Is Bonfire woke?

Based on our research, Bonfire has a woke score of 2/100, rated Not Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.

What is Bonfire's woke score?

Bonfire has a woke score of 2 out of 100, categorized as Not Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.

How does BuyWokeFree rate Bonfire?

BuyWokeFree rates Bonfire across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Bonfire's overall woke score is 2/100.

Recent News

• Nate Morris Gets Another $10M for the Bonfire - Andy Barr for SenateAndy Barr for Senate — January 19, 2026
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• No more DEI or ESG: alphabet soup is off the menu in Trump’s USA - The TimesThe Times — January 18, 2025
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• No more DEI or ESG: alphabet soup is off the menu in Trump’s USA - The TimesThe Times — January 18, 2025

About

Bonfire is a fashion apparel company that empowers individuals to voice their opinions freely through its official merchandise. It promotes unity and common sense, offering a platform for those tired of social media restrictions to express themselves boldly.