Is Big Color Reptiles Woke?

2/100 — Not Woke

US

morphmarket.com/stores/bigcolorreptiles

Score Summary

A one-person ball python breeding operation in Huntington Beach, California, selling through MorphMarket since 2020 with a 5.0 rating across 30 reviews. There is no ESG report, DEI program, HRC rating, or PAC; the single affiliation we found is a stated membership in USARK, a reptile-industry trade association that lobbies on breeding and ownership rules — a single-issue industry group, not partisan activity. The score reflects the absence of corporate political activity and makes no claim about the owner's personal views.

Full Review

What They Do

Big Color Reptiles is a ball python breeding operation based in Huntington Beach, California, run by Louie Christopher Rhode. It sells through a MorphMarket storefront, where it has been a member since 2020 and currently carries 14 listings — animals like an Eye Catching Leopard Piebald and a Pastel Orange Dream double-het Clown het Piebald, priced from a few hundred dollars up.

The store carries a 5.0 rating across 30 reviews and 65 followers, and holds MorphMarket's Knockout, Loved and Established badges. Rhode's stated approach is "maintaining high standards for breeding combined with our high standard of customer care," aimed at both first-time hobbyists and seasoned collectors and breeders. The store takes credit card payment and ships regionally, and maintains Facebook, Instagram and ColdBlooded presences alongside the MorphMarket listing.

Why There's No Political Footprint Here

There is no ESG report, no DEI program, no HRC rating, and no PAC. Those things are not decisions a breeder declines to make — they are apparatus that only exists at corporate scale, requiring investor relations staff, compliance officers, and a government affairs budget. A reptile breeder has racks, incubators, and a shipping account.

One thing worth stating plainly rather than glossing: the store lists itself as a "Proud member & support of USARK," the United States Association of Reptile Keepers. USARK is a trade association for the reptile industry that lobbies on breeding and ownership regulations. That is an industry membership on a single-issue subject, not partisan political activity, but it is a real affiliation and we would rather name it than pretend the page is blank.

What We Checked

We reviewed the public storefront and its about and policy sections, and searched for federal political contributions, lobbying filings, and corporate advocacy campaigns. Beyond the stated USARK membership, we found none.

We make no claim about the owner's personal politics — we don't know them, and it isn't our business. What we can tell you is that your money isn't funding a corporate political operation.

The Bottom Line

Money spent here goes to one breeder in Huntington Beach and the animals he keeps. The only advocacy attached to it is a reptile-industry trade group.

Frequently Asked Questions

Is Big Color Reptiles woke?

Based on our research, Big Color Reptiles has a woke score of 2/100, rated Not Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.

What is the Big Color Reptiles woke score?

Big Color Reptiles has a woke score of 2 out of 100, categorized as Not Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.

How does BuyWokeFree rate Big Color Reptiles?

BuyWokeFree rates Big Color Reptiles across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. The Big Color Reptiles overall woke score is 2/100.

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About

Big Color Reptiles is a ball python breeding operation in Huntington Beach, CA, run by Louie Christopher Rhode and selling through a MorphMarket storefront held since 2020. It carries a 5.0 rating across 30 reviews and ships regionally, serving first-time hobbyists through experienced collectors and breeders. The store lists itself as a member of USARK, a reptile-industry trade association.