Is Club Dss And Kat The Dog Trainer Woke?

Company Overview

Club DSS and Kat the Dog Trainer is a family-owned dog training, daycare, and boarding business serving the Palm Springs and Coachella Valley region of Southern California, including communities such as Indian Wells, Palm Desert, and Cathedral City, with remote online training available as well. The operation is led by certified trainer Kat Todd, who works with obedience, service, and therapy dogs as well as aggressive and anxious dogs, alongside Dan Todd as a training consultant. It is a small, hands-on family business with an active presence on social media and local review sites, built on word of mouth and results. For dog owners in the desert, it is the kind of trusted local operation that earns loyal repeat customers through genuine expertise and care for the animals.

ESG and Sustainability

As a small family business, Club DSS has no ESG program, sustainability report, or corporate-responsibility department — and none is expected.

• No corporate ESG scorecard or environmental pledges
• No activist social-impact campaigns
• Energy directed toward training dogs and serving owners, not corporate messaging

For values-based consumers, this is exactly right. A family dog-training business should be judged on how well it trains dogs and treats its clients, and Club DSS keeps its focus squarely there rather than chasing activist credentials.

DEI Programs

We found no DEI program, diversity statement, or related corporate content associated with Club DSS. As a small family operation, it has no diversity bureaucracy and no ideological mandates. The business serves any dog owner who walks through the door and judges its trainers on skill and results. There is no evidence of identity politics playing any role in how it operates.

LGBTQ+ Advocacy

We found no Pride sponsorships, no LGBTQ+ campaigns, and no Human Rights Campaign Corporate Equality Index score for Club DSS. The HRC index rates large employers, and a small family business is not among them. The company has not attached itself to any activist causes. Customers bringing their dogs for training or boarding will find exactly that service, with no political messaging layered on top.

Political Activity

We found no political contributions, no corporate political action committee, and no public political statements tied to Club DSS or its owners. The business stays focused on dogs and the families who love them, not on partisan politics. This is a straightforward local service business that keeps politics out of the picture.

Consumer Impact

Club DSS and Kat the Dog Trainer earns a Buy Woke Free score of 2 out of 100, placing it firmly in the not-woke camp. For dog owners across the Coachella Valley who want skilled, caring training and boarding from a family-owned business, this is an easy recommendation. There is no corporate activism to fund, no DEI bureaucracy, and no political agenda — just professional dog training delivered by people who clearly care about the animals. Supporting a local, family-run small business like this one is exactly the kind of choice values-minded consumers can feel good about.