Is Century Skate Shop Woke?

2/100 — Not Woke

US

centuryskate.com

Score Summary

Century Skate Shop is an independent skateboard parts and accessories retailer at 9301 State Highway 75 S in New Waverly, Texas, stocking brands including Independent, Bones, Powell-Peralta, and Shortys. It has no ESG report, DEI program, HRC rating, or corporate PAC, and we found no federal contributions or lobbying activity. The score reflects the absence of a corporate political apparatus at this size, not any stated politics.

Full Review

What They Do

Century Skate Shop is a skateboard parts and accessories shop at 9301 State Highway 75 S #1002, New Waverly, Texas 77358. The pitch is exactly what it says: “Skateboard Parts at GREAT Prices.”

They stock the components that keep a board rolling rather than complete decks off a wall: bearings, bushings, hardware, trucks, wheels, riser pads, grip tape cleaners, and tools, along with the protective hardware that has come back into fashion — copers, lappers, nose guards, rails, skid plates, and spark plates. Brands on the shelf include Independent, Bones, Powell-Peralta, Bronson, Grizzly, Black Panther, Shortys, and FKD.

The most telling thing on the site is their stated policy on parts they don't carry. They say they “strive to stock a wide variety of quality skateboard products” and that if you need something they don't have, “we'll make every effort to locate that special part for you with no strings attached. If you want it we'll try to stock it and make it available for you and our other valued customers.” That is a sentence no national retailer's legal department would let through. The founding year, owner names, and team size are not stated on the site.

Why There's No Political Footprint Here

No ESG report. No DEI program. No HRC Corporate Equality Index score. No corporate PAC. That is not a position this shop staked out — it is what a business this size is. Corporate political activity requires an investor relations department, a compliance officer, and a lobbying line item. A skate shop has a parts wall and a counter.

What We Checked

We reviewed the public website and searched for federal campaign contributions, lobbying disclosures, and corporate advocacy. We found none — the expected result at this scale.

The Bottom Line

Money spent here goes to an independent shop in New Waverly, not through a corporate political operation. We make no claim about the owner's personal politics — we don't know them, and it isn't our business. What we can tell you is that your money isn't funding anything.

Frequently Asked Questions

Is Century Skate Shop woke?

Based on our research, Century Skate Shop has a woke score of 2/100, rated Not Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.

What is Century Skate Shop's woke score?

Century Skate Shop has a woke score of 2 out of 100, categorized as Not Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.

How does BuyWokeFree rate Century Skate Shop?

BuyWokeFree rates Century Skate Shop across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Century Skate Shop's overall woke score is 2/100.

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About

Century Skate Shop is a sports and recreation brand that offers a wide range of top-quality skateboard products, including wheels, bearings, trucks, and accessories. They cater to skateboard enthusiasts and are committed to affordability and excellent customer service.