Is Beenaturalz Llc Woke?

2/100 — Not Woke

US

beenaturalz.com

Score Summary

BeeNaturalz LLC is a Minnesota-based, founder-run natural skincare maker started in 2017 by an owner identified on the site as Mandy, selling small-batch soaps, lip balm, facial care, and an apparel line. It has no ESG report, DEI program, HRC rating, or corporate PAC, the expected profile at this size. We found no federal political contributions, lobbying filings, or corporate advocacy tied to the business.

Full Review

What They Do

BeeNaturalz LLC makes small-batch natural skincare — soaps, deodorant, facial care, lip balm, makeup, and curated gift boxes — plus a "Northern Buzz" apparel line. The founder, identified on the site only as Mandy, signs the about page as "Founder and Owner of BeeNaturalz" and tells the origin story directly: her favorite tinted lip balm was discontinued, she looked up the ingredient list, and "was horrified when I realized that there were over 30, most of which I couldn't pronounce." She set out to make a simpler version herself, and the Rosy Citrus lip balm became the first product.

The honeybee angle comes from the Minnesota State Fair, where she and her husband watched a beekeeper harvest honey and explain the uses of honey, beeswax, and propolis. The company states its products "average less than 10 ingredients" and describes its mission as combining "#beepower with nature's purest ingredients to craft non-toxic artisan skincare products." The business started in 2017 and refers to Minnesota as "our bee-friendly home state." The apparel line is described as "northern vibes from our bee-friendly home state." The site also lists stockists, events, and wholesale, so products reach some third-party retail. Team size is not stated.

Why There's No Political Footprint Here

There is no ESG report here, no DEI program, no Human Rights Campaign rating, and no political action committee. That is not a stand the company took. It is what a business this size is. Corporate political conduct requires scale — investor relations, compliance officers, a government affairs budget, and communications staff paid to hold public positions. A founder-run skincare line built around a lip balm recipe has a production bench and a farmers-market calendar.

What We Checked

We reviewed the company's public website and searched for federal political contributions, lobbying filings, and corporate advocacy. We found none, which is the expected result at this size.

The Bottom Line

Money spent here goes to a founder, her family, and whoever helps her fill orders. We make no claim about the owner's personal politics — we don't know them, and it isn't our business. What we can tell you is that your order isn't funding anything.

Frequently Asked Questions

Is Beenaturalz Llc woke?

Based on our research, Beenaturalz Llc has a woke score of 2/100, rated Not Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.

What is Beenaturalz Llc's woke score?

Beenaturalz Llc has a woke score of 2 out of 100, categorized as Not Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.

How does BuyWokeFree rate Beenaturalz Llc?

BuyWokeFree rates Beenaturalz Llc across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Beenaturalz Llc's overall woke score is 2/100.

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About

BeeNaturalz LLC is a Minnesota-based, founder-run maker of small-batch natural skincare, started in 2017 after its founder set out to replace a discontinued lip balm with a simpler recipe. Products average fewer than ten ingredients and include soaps, deodorant, facial care, lip balm, and a Northern Buzz apparel line.