Is Bare Naked Botanicals Woke?

What They Do

Bare Naked Botanicals is a small-batch skincare and body care maker operating out of 6181 Lake Michigan Drive #115 in Allendale, Michigan. The company's founder, Kimberly, began formulating in 2013.

The product line runs to serums, body butters, deodorants and facial balms, with named items including the Night Shift Magnesium Body Butter, the Dry Erase Hyaluronic Acid Serum, a Magnesium Deodorant, Monoi De Magic, the Turmeric 24k Face Balm and a Mango Coconut Body Butter. Everything is built on plant-based ingredients, essential oils and botanicals, and the company states its products are made without artificial fragrance, animal-derived ingredients, parabens and phthalates, petroleum-based ingredients, or harsh sulfates.

The products are "Handmade In Michigan" and "small-batch crafted." The formulating philosophy the company states is a simple one: "Every ingredient should have a reason for being there," and "effective skincare doesn't have to be complicated."

One correction to our own prior record: an earlier description of this brand on our site referenced ECOCERT certification and locally sourced extracts. We could not find either claim on the company's website and have removed them.

Why There's No Political Footprint Here

Bare Naked Botanicals has no ESG report, no DEI program, no HRC Corporate Equality Index rating and no political action committee. That is not a position the company staked out. It is simply what a business of this size is.

Corporate activism requires infrastructure — investor relations teams fielding shareholder proposals, compliance officers, government affairs budgets, communications staff with a mandate to issue statements. A small-batch skincare maker has a formulation bench, a label printer and a shipping table. There is nothing here for corporate politics to operate through.

What We Checked

We reviewed the company's public website and searched for federal political contributions, lobbying filings and corporate advocacy activity. We found none. At this scale that is the expected result, not a discovery.

The Bottom Line

Money spent here goes to a Michigan founder making products by hand in small batches, not to a corporate political operation. There is no ESG department taking a cut and no advocacy budget being funded by your purchase.

We make no claim about the owner's personal politics — we don't know them, and it isn't our business. What we can tell you is that your money isn't funding anything.