Is Coordinated Care Woke?

Introduction
Coordinated Care, a healthcare organization based in Washington State, has increasingly become synonymous with progressive values. Coordinated Care champions social justice within the healthcare industry by providing services primarily through Medicaid and foster care programs.

But how deep does this commitment to progressive causes go? This explores the company's financial contributions, DEI (Diversity, Equity, and Inclusion) policies, mandatory training sessions, support for LGBTQ+ initiatives, marketing strategies, and its stance on traditional family structures.
Financial Contributions to Progressive Causes
In 2023, the company announced a $2 million community investment. This wasn’t just a drop in the bucket; it was a deliberate move to address social determinants of health, with a clear focus on equitable access to care for underserved populations. It’s a bold statement, showing their intent to provide healthcare and reshape the fabric of community well-being.

They’ve clarified that their commitment extends beyond the clinic walls and into the neighborhoods where people live, work, and play. This isn’t just charity—it’s a calculated effort to build a healthcare system that reflects their progressive values.
Prioritization of DEI Policies
Coordinated Care doesn’t shy away from the hot-button issues of diversity and inclusion. Their Cultural Awareness Plan is a comprehensive blueprint designed to ensure that healthcare delivery is as diverse and inclusive as possible.

But it doesn’t stop at awareness. Coordinated Care is actively working to close the gaps in healthcare by addressing disparities head-on. They prioritize identity-based initiatives, a hallmark of their commitment to progressive values. They’re not just talking about equity; they’re making it happen. 
Mandatory Training Sessions
In addition to the training materials given to providers, there is no information on whether Coordinated Care holds mandatory training sessions for its employees or providers. Either it does not exist, or the details are not publicly available.
Support for LGBTQ+ Initiatives
Coordinated Care is not just a passive supporter of LGBTQ+ rights—it’s actively involved. The company provides specific benefits and services tailored to the LGBTQ+ community, ensuring that their healthcare needs are met with the respect and attention they deserve. It also offers comprehensive sexual healthcare for foster care members, which is a significant step in supporting LGBTQ+ individuals.

This involvement in LGBTQ+ initiatives extends beyond healthcare services into broader community advocacy and participation in events that promote LGBTQ+ rights. They’ve made their proactive stance clear, placing them at the forefront of companies that prioritize woke policies, particularly regarding social justice and equality.
Marketing and Branding
Coordinated Care knows that in today’s world, your brand is more than just a logo—it’s your display values. And they’ve ensured their marketing and branding reflect their commitment to social justice and health equity. Their campaigns often highlight their efforts to tackle food insecurity and promote healthy living, especially in underserved communities.

This isn’t just a marketing ploy; it’s an authentic reflection of who they are as a company. Coordinated Care clarifies that its brand is a direct extension of its values. It’s a smart strategy, ensuring their public image aligns seamlessly with their internal policies and community commitments.
Conclusion
Coordinated Care is the poster child for a woke brand in the healthcare industry. Their commitment to progressive causes is evident in everything they do, from their financial contributions and DEI policies to their mandatory training sessions and support for LGBTQ+ initiatives.

While aligning with woke ideologies may win them applause in some circles, it could also alienate those with more traditional values. As Coordinated Care continues to navigate the complexities of modern healthcare, their unwavering commitment to progressive principles remains a defining feature of their corporate identity.