New York Life is a leading mutual life insurance company offering a range of financial services and products. With over 175 years of experience, they are committed to helping individuals, families, and businesses achieve financial security and peace of mind through their offerings and values.
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Updated 2 months ago
How woke is New York Life Insurance?
Introduction
New York Life Insurance is synonymous with reliability in life insurance and financial services. However, as times change, so do corporate strategies. Over the years, New York Life has fully embraced a progressive approach. Let’s take a closer look at how deep New York Life’s involvement in the woke agenda goes.
Financial Contributions to Progressive Causes
Through the New York Life Foundation, it has poured millions into causes such as youth bereavement and education, which sound fairly neutral. But dig a little deeper, and you’ll see their donations are also aimed at progressive initiatives. For example, their grant opportunities include funding for organizations focused on diversity and workplace inclusivity.
Prioritization of DEI Policies
Their DEI reports are full of glowing self-assessments on how they are advancing diversity at every level. New York Life is committed to fostering an inclusive environment where employees of all backgrounds can thrive.
Their DEI strategy also emphasizes recruitment from underrepresented groups. They seek to recruit a diverse workforce and ensure that employees from historically underrepresented groups feel valued and supported.
Mandatory Training Sessions
There is no information on employee unconscious bias training. Either it does not exist, or it has not been made public.
Support for LGBTQ+ Initiatives
New York Life has become a champion of LGBTQ+ causes, both in and out of the workplace. They boast an active NYL Pride employee resource group, which creates a strong community for LGBTQ+ employees and their allies. The company doesn’t stop there—it proudly sponsors Pride events and has made its stance on LGBTQ+ inclusion very clear.
Marketing and Branding
Their ads, branding and campaigns subtly integrate equality and social responsibility themes, appealing to a younger, more progressive audience. But with this approach, one wonders if they’re intentionally moving away from the conservative values that once resonated with their older, more traditional customer base.
Conclusion
From its extensive DEI policies to its loud-and-proud support for LGBTQ+ causes, this company is committed to progressive ideals. While this strategy may pay off with a more progressive audience, it’s equally likely to alienate a large portion of its traditional customer base.
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