Non-Woke Firearm/Training Industry Brands

Browse 30 Firearm/Training Industry brands rated on the BuyWokeFree woke index. 28 are rated Not Woke.

The firearm and training industry sits in an unusual corner of the culture war: most gun makers, instructors, and tactical retailers lean conservative, yet the corporate ecosystem around them, from banks to payment networks to institutional investors, has spent years applying ESG-style pressure to the trade. In June 2025, Citigroup dropped the firearm-retailer banking restrictions it had imposed in 2018, citing regulatory developments and the growing backlash against de-banking. The fight over a dedicated gun-store merchant category code has likewise split the country, with California requiring the tracking code by May 1, 2025, even as Texas, Florida, and Montana prohibited it.

That history is exactly why values-first shoppers vet this industry carefully. A company can sell rifles, body armor, and range time while still funding DEI programs, Pride sponsorships, or left-leaning political causes at the corporate level, so we score the receipts, not the marketing.

Woke-Free Firearm & Training Picks

Of the 30 firearm/training industry brands on our index, 28 rate Not Woke, and the cleanest performers sit at the very bottom of our 0-100 scale. Archangel Tactical scores 1/100, as do Black-Tie Guns and Body Armor Outlet; Botach Inc scores 2/100, and Arrowhead Tactical Apparel scores 3/100. Every brand below is scored on our six criteria (ESG, DEI, Pride sponsorships, HRC CEI rating, political donations, CEO Action pledge).

Browse more categories

Food and Beverage · Retail · Beauty and Wellness · Holistic Health · Fashion · Home & Living · Pet Care · Literature · Medical and Health · Gift and Specialty Retail · Restaurants · Automotive · Skin and Body Care · Financial Services · Holistic Nutrition · Sports and Recreation · Holistic Treatments · Apparel & Accessories · Automobile repairs · Real Estate · Art · Home Decor and Accessories · Technology · Fashion Retail · Cosmetics · Personal care and Hygiene · Hair Care · Insurance · Home Improvement and Construction · Pet Supplies