Non-Woke Outdoor Recreation Brands
Browse 18 Outdoor Recreation brands rated on the BuyWokeFree woke index. 18 are rated Not Woke.
The outdoors has become one of the most visible fronts in America's corporate culture wars. In 2023, The North Face's "Summer of Pride" campaign featuring drag performer Pattie Gonia drew widespread boycott calls — and the brand publicly stood by it, as NPR reported. A year later the pendulum swung hard the other way: in June 2024, rural retailer Tractor Supply announced it was eliminating its DEI roles, retiring its DEI goals, ending Pride festival sponsorships, and halting data submissions to the Human Rights Campaign after weeks of customer backlash, according to CNN. When the same industry that sells you kayaks, fishing charters, and dive trips is this divided, knowing where a company stands before you spend matters.
The good news for values-first shoppers: outdoor recreation is one of the cleanest categories on our index. All 18 outdoor recreation brands we have rated currently score Not Woke, largely because the space is full of independent, family-run outfitters focused on guiding trips and making gear rather than corporate activism.
Top Woke-Free Outdoor Recreation Picks
Standouts include Red Panda Skateboards, which scores 1/100 on our index, Al's Gal Sportfishing at 1/100, Aquaman Diving at 2/100, Common Sense Inventions Inc. at 3/100, and Camp Holly Airboat Rides at 4/100 — all near-perfect woke-free ratings.
Every brand below is scored on our six criteria: ESG, DEI, Pride sponsorships, HRC CEI rating, political donations, and the CEO Action pledge.
- 318Baits — 2/100 Not Woke 318Baits is a retail fishing bait brand in the sports and recreation industry managed from their home garage by two young individuals, ages…
- Ackless Kayaks — 3/100 Not Woke Ackless Kayaks is a sports and recreation brand that pioneered surf kayaking with the Psylock Fury X, which blends strength, durability, an…
- Airtoyz Adventure Ranch — 5/100 Not Woke This brand, Airtoyz Adventure Ranch, is a sports and recreation business facility. Located 36 miles north of Kingman, Arizona, it hosts a b…
- Al'S Gal Sportfishing — 1/100 Not Woke Al's Gal Sportfishing is a sport and recreation business located at the renowned Oregon Inlet Fishing Centre offers full-day offshore fishi…
- Albany Outdoor Paintball — 2/100 Not Woke Albany Outdoor Paintball provides a sport and recreation arena on its 18-acre facility. Located in Albany, Oregon, they provide exciting pa…
- Aquaman Diving — 2/100 Not Woke Aquaman Diving is a sports and recreation brand specializing in NAUI SCUBA diving courses and equipment in South Florida. They offer compre…
- Best Of Maui Activities, Llc — 1/100 Not Woke Best of Maui Activities, LLC is a sports and recreation brand providing expertly curated ocean, land, and air tours. They offer personalize…
- Camp Holly Airboat Rides — 4/100 Not Woke Camp Holly Airboat Rides is a sports and recreation brand providing thrilling airboat tours on the St. Johns River. Enjoy a charming gift s…
- Common Sense Inventions Inc. — 3/100 Not Woke Common Sense Inventions Inc. is an outdoor recreation gears brand that offers practical solutions like the LidsLash, a patented eyewear ret…
- Field Ethos — 4/100 Not Woke Field Ethos crafts premium outdoor apparel and gear, catering to adventurers seeking sustainable and ethical products. Positioned in the ou…
- Gunfighter Trading Co. — 4/100 Not Woke Gunfighter Trading offers premium outdoor and tactical gear, specializing in military surplus, survival, and hunting equipment. They aim to…
- Liberty Industries LLC — 4/100 Not Woke Liberty Industries LLC specializes in manufacturing and distributing cleanroom and controlled environment products. Their brand provides a…
- MC Powersports — 4/100 Not Woke MC Powersports specializes in providing high-quality recreational vehicles and equipment. With a focus on customer satisfaction, they offer…
- Mercantile Mountain — 4/100 Not Woke Mercantile Mountain, showcases a range of outdoor sports and recreation gear and equipment. It offers products tailored to outdoor enthusia…
- Mustang Creek Ranch, LLC — 4/100 Not Woke Mustang Creek Ranch, LLC offers an exceptional Whitetail Deer Hunting & World-Class Breeding Program in Texas, offering one-of-a-kind guide…
- Red Panda Skateboards — 1/100 Not Woke Red Panda Skateboards, a Scottsdale-based family-run company, offers premium skateboards and apparel designed to celebrate balance and joy…
- The Fly Fishing Place — 4/100 Not Woke The Fly Fishing Place offers a comprehensive range of fly fishing gear, accessories, and expertise. It is a one-stop destination for enthus…
- Unlimited Ammo, LLC — 4/100 Not Woke Unlimited Ammo specializes in providing a wide range of ammunition and firearm accessories. As an online retailer, they cater to firearm en…
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