How woke is PBF Energy?

Introduction

When it comes to corporate agendas, some companies in traditionally conservative industries, like oil and refining, take a more balanced approach. PBF Energy, a major oil and gas sector player, mostly sticks to what it knows best: producing energy. 

In an era where nearly every major brand seems to wear its social and political views on its sleeve, PBF Energy’s cautious, almost neutral stance is a noticeable departure. But let’s dig into their practices and policies to see just how “woke” they really are.

Financial Contributions to Progressive Causes

For those keeping track of who funds what, PBF Energy hasn’t made any big contributions to progressive causes or organizations supporting social justice, climate change, or race-based initiatives. This might come as a relief to those wary of companies that get too cozy with political spending. PBF’s stance may reflect a strategic choice to sidestep polarizing issues, especially since many consumers prefer a company that does its job without playing politics.

Prioritization of DEI Policies

Regarding DEI (Diversity, Equity, and Inclusion), PBF Energy toes a conservative line, even though it’s implemented some basic policies. Its Glassdoor profile shows a company that supports diversity in the workplace but still values competency above all. Employees have commented that DEI efforts at PBF don’t dominate the culture or hiring process, which could appeal to those who see extreme DEI measures as divisive.

Mandatory Training Sessions

Here’s something refreshing: PBF Energy doesn’t require mandatory training on polarizing topics like Critical Race Theory or Implicit Bias, which often stir up mixed feelings. By not pushing these, PBF stays neutral, perhaps viewing them as distractions from their core mission.

Support for LGBTQ+ Initiatives

PBF Energy’s involvement in LGBTQ+ initiatives is minimal—just enough to acknowledge inclusivity without making it a brand focal point. They’re listed on the Stay Gay website as LGBTQ-friendly, and a few low-key mentions on social media indicate they’re not hostile to LGBTQ+ concerns. But unlike brands that go all out for Pride or splash rainbows across every advertisement, PBF’s support is quiet, understated, and, perhaps intentionally, under the radar.

Marketing and Branding

When it comes to its public image, PBF Energy keeps it simple, focusing on its core mission of energy production. PBF Energy focuses its marketing on operational excellence and environmental standards, strategically avoiding the polarizing ‘climate justice’ rhetoric that often characterizes ‘woke’ marketing in the sector. 

Conclusion

Ultimately, PBF Energy maintains a low-key, practical approach to its policies and public image. It dips a toe into DEI and LGBTQ+ inclusivity without jumping into the deep end, which might appeal to those who feel alienated by brands that push heavy-handed social agendas.

By focusing on its core mission—energy production—and respecting traditional consumer values, PBF Energy sidesteps the polarizing topics that often lead to consumer backlash.