How woke is ConocoPhillips?

Introduction

ConocoPhillips, one of the biggest players in the oil and gas world, has recently jumped on the woke bandwagon. From pushing diversity, equity, and inclusion (DEI) policies to openly supporting LGBTQ+ initiatives, they’ve got all the hallmarks of a brand trying to score those woke brownie points. 

But what does that mean for them and, more importantly, for us? Let’s dig into what’s going on.

Financial Contributions to Progressive Causes

First things first, let’s talk about where the money’s going. ConocoPhillips has pumped over $1 million into political campaigns supporting climate change activism and social justice issues. 

But they’re not stopping at politics. ConocoPhillips emphasizes its local community contributions, supporting projects and organizations that enhance the quality of life and respond to the specific needs of its communities.

Prioritization of DEI Policies

Now, let’s get into DEI. Their official Diversity, Equity & Inclusion page says, “At ConocoPhillips, diversity, equity, and inclusion are embedded in everything we do. Our diverse workforce is crucial to helping us deliver innovative energy solutions.” DEI is the foundation of their business strategy.

As SUBCUSA points out, ConocoPhillips is “setting the standard for diversity and inclusion in the oil and gas industry, taking a proactive stance on equitable hiring practices and creating an inclusive culture.”

Mandatory Training Sessions

There are no concrete details about whether ConocoPhillips mandates those ever-popular “unconscious bias” or “critical race theory” training sessions. But with all their talk about DEI, it’s not hard to imagine they probably have something along those lines. 

Support for LGBTQ+ Initiatives

During Pride Month, ConocoPhillips celebrates the differences that make it unique and works hard to create a workplace where everyone can feel valued and respected. Diversity, equity, and inclusion are central to who they are at ConocoPhillips. CEO Ryan Lance made a point to raise the Pride flag personally, as shown in this Facebook video, sending a clear message: ConocoPhillips is all in on LGBTQ+ visibility and rights.

It doesn’t stop there. Their 2022 Human Capital Management Report further emphasizes this point. The Report showcases their continued dedication to fostering a welcoming and inclusive environment for all employees, regardless of sexual orientation or gender identity.

Marketing and Branding

It’s not just internal policies that allow ConocoPhillips to flex its woke credentials. Working with FutureBrand, they’ve revamped their branding to focus on sustainability. ConocoPhillips’ brand transformation with FutureBrand reshaped its identity to reflect a modern, progressive company that resonates with socially conscious audiences.

Conclusion

ConocoPhillips fully embraces the woke ideology and has woven these values into every facet of its brand. Whether that’s genuine or just a strategic play to keep up with the times is debatable.