Is Beyond Wellness And Beauty Woke?

Company Overview

Beyond Wellness and Beauty is the practice of Josie Fares, a licensed esthetician with more than twenty years in the industry, operating out of Glendora, California in the eastern Los Angeles foothills. Fares began in conventional esthetics and, by her own telling in a VoyageLA profile, evolved toward integrative work after a personal healing journey — today her practice layers traditional facials and holistic skincare with newer modalities she describes as frequency medicine: AO Scan bioresonance assessments, hair tissue analysis, holistic nutrition programs, QHHT quantum healing hypnosis sessions, and Akashic readings. The practice books through GlossGenius, maintains an active Linktree hub, and publishes a Wellness Notes blog whose flagship essay, From Skin to Soul, argues that clear skin starts with internal and emotional balance rather than product alone.

Who Josie Fares is

The VoyageLA interview that profiles her is worth reading for what it reveals about small-practice America: a working esthetician with two decades of licensed experience, a personal healing story that reshaped how she practices, and a deliberate choice to stay independent rather than fold into a med-spa or retail chain. Her training spans conventional esthetics and holistic skincare certification, and her stated approach — treat the skin as one signal among many, and work inward from there — is the organizing principle for everything the practice sells. That independence is also why the practice's footprint stays local and personal: services are delivered by her, consultations start with a conversation rather than a form, and the marketing voice never drifted toward the corporate wellness-industrial vocabulary. The client base is women seeking alternatives to conventional beauty-and-wellness routines, and the tone throughout is gentle, personal, and mission-driven rather than corporate.

The service menu

The practice layers three tiers of offerings. The esthetics core is what her license covers: facials, corrective skincare, and product guidance grounded in twenty-plus years of hands-on practice, with an emphasis on clean, non-toxic lines. The assessment tier includes AO Scan bioresonance reading and hair tissue mineral analysis — modalities that map the body's energetic and nutritional landscape in the alternative-health tradition. The deepest tier is the inner work: QHHT — Quantum Healing Hypnosis Technique — sessions and Akashic record readings, which belong to the spiritual-counseling world rather than either medicine or esthetics. Fares is transparent that the through-line is her From Skin to Soul thesis: the skin is a mirror, and lasting results come from addressing what is underneath.

ESG & Sustainability

There is no formal ESG program — this is a solo licensed practice, not a corporation. What exists instead is a values-level commitment to clean, non-toxic skincare: Fares emphasizes products without the ingredient decks her clientele is trying to avoid, and her service philosophy treats product selection as part of the health picture rather than a retail upsell. That is sustainability in the practical, small-business sense — careful sourcing, minimal waste, and no supply-chain bureaucracy — rather than in the report-and-certify sense. It is worth naming the honest contrast: the clean-beauty category at retail scale has become its own kind of industrial complex, with certification badges and ingredient-score apps and celebrity lines — while a solo practitioner hand-selecting products for a clientele she knows personally represents the original, pre-corporate version of the same impulse, unbranded and unmonetized beyond the service itself. No carbon accounting, no B Corp certificate, and no need for either.

DEI Programs

None. A one-practitioner esthetics practice has no DEI office, no inclusion training, and no demographic disclosures — nor should anyone expect them. The practice's doors are open to all clients, and its marketing is organized around skin conditions and wellness goals, not identity categories. In an era when even two-person spas have been pressured to sign onto advocacy pledges, the absence of any such posture here reads as a deliberate stay-in-your-lane professionalism — the practice sells competence and care, and lets that be the whole story — a quiet rebuke to an industry that forgot how.

LGBTQ+ Advocacy

No Pride partnerships, sponsorships, or advocacy programming. The practice's promotional footprint consists of its booking site, blog, Linktree, and the occasional press profile. Services are marketed by modality and outcome, and nothing in the practice's public materials engages cultural or political causes.

Political Activity

None on the record. Josie Fares maintains no political action committee, makes no candidate contributions that surface in federal databases, and keeps her public voice focused on skincare, energy work, and holistic health. The practice's only detectable ideology is a preference for natural approaches over pharmaceutical and conventional-beauty-industry defaults — a health-philosophy stance, not a partisan one.

Consumer Impact

Shoppers evaluating Beyond Wellness and Beauty on values grounds will find a clean slate: no ESG, no DEI, no activism, no politics — just a licensed practitioner with two decades of experience serving her local community. The real diligence here is professional, not cultural. Bioresonance scanning, QHHT hypnosis, and Akashic readings sit well outside evidence-based medicine, and consumers should understand them as complementary-spiritual services rather than clinical treatment — reasonable people enjoy and value them, but they are not substitutes for medical care, and the honest framing is that Fares herself positions them as inner-work companions to good skincare, not medicine. For holistic-minded clients in the San Gabriel Valley who want a practitioner whose practice is built on personal conviction rather than corporate trend-chasing, this is exactly the kind of independent, values-neutral small business worth knowing about. Not woke — just wellness.