Is Beauty Among Us Woke?

Company Overview

Beauty Among Us is a small home-and-living brand that sells handmade seasonal home decor through Etsy. Its creations include fabric pumpkins, macrame hangers and wall hangings, and custom banners, blending simple craftsmanship with a cozy, seasonal aesthetic. The shop is a one-person craft operation run by a maker who also blogs about food, DIY projects, and crafts, with a small supporting Instagram account.

This is the kind of independent, home-based maker that handmade marketplaces exist to support, focused on hand-built decor rather than mass production.

ESG & Sustainability

Beauty Among Us has no formal ESG program, which is exactly what you would expect from a micro-business. As a handmade-decor seller, its production is inherently small-batch and made to order rather than mass-manufactured, an authentically modest footprint with no corporate sustainability messaging attached.

DEI Programs

With no employees beyond its owner, Beauty Among Us has no diversity, equity, and inclusion programs, training, or hiring policies. There is no corporate structure here for DEI to attach to, and the brand's identity is entirely product-focused.

LGBTQ+ Advocacy

There is no record of any Pride sponsorships, LGBTQ+ campaigns, or activist partnerships. The Human Rights Campaign Corporate Equality Index does not rate businesses of this size. Beauty Among Us is apolitical, with no social-cause messaging anywhere in its listings or social media.

Political Activity

Beauty Among Us makes no political contributions and takes no political positions. It is a small craft seller, not a politically engaged company.

Consumer Impact

For shoppers who want handmade seasonal decor from a small American maker without any political agenda involved, Beauty Among Us is a safe and friendly choice. There is no activism to weigh here, which is why it falls squarely in not-woke territory, and every purchase directly supports an independent crafter.