MYFIRESIDE

4/100 — Not Woke

US

myfireside.com

Score Summary

MYFIRESIDE is a veteran-founded American small business making premium stainless steel fire pits under the "MAMA — Make American Made Again" ethos, with Kirk Cameron as an endorser and active listings on conservative marketplaces including Mammoth Nation and Shop The Right Only. With zero ESG programs, DEI mandates, or Pride sponsorships, and explicit alignment with patriotic, faith-centered values, MYFIRESIDE is not just safe for conservative consumers — it is one of the most actively conservative-friendly brands on BuyWokeFree.com.

Full Review

MYFIRESIDE: American-Made Fire Pits Built by a Marine, Backed by Patriot Values

Company Overview

MYFIRESIDE is a small American startup manufacturing premium, portable, wood-burning fire pits from 100% heavy-gauge stainless steel. Founded in 2020 by Adam Kovar — a former United States Marine and self-described patriot — the company began as a garage startup in Agoura Hills, California, and has grown by serving an audience that big-box brands increasingly ignore: patriotic, faith-centered, family-oriented Americans who want quality American-made products.

MYFIRESIDE fire pits feature interchangeable decorative panels that allow customers to customize the look of their unit. The company also sells a full range of accessories. Their products are built to last, with Kovar's philosophy embodied in the brand's "MAMA — Make American Made Again" ethos. These aren't disposable big-box fire pits. These are heirloom-quality backyard pieces built by a veteran who cares about craftsmanship and country.

ESG & Sustainability

MYFIRESIDE operates without a formal ESG framework, and that's entirely consistent with what this brand is about. There are no carbon pledges, no sustainability reports written for ESG fund managers, and no environmental virtue-signaling campaigns. The company's implicit environmental philosophy is actually the opposite of the throwaway culture that generates real waste — they build products designed to last a lifetime, which is more genuinely sustainable than any corporate greenwashing report.

  • No formal ESG or sustainability reporting program
  • Heavy-gauge stainless steel construction designed to last a lifetime
  • Anti-disposable-culture product philosophy
  • American-made emphasis — "MAMA: Make American Made Again"

DEI Programs

No DEI programs, diversity mandates, equity initiatives, or inclusion bureaucracy have been identified for MYFIRESIDE. The company was founded by a Marine veteran and has grown by serving patriotic American consumers — not by satisfying corporate diversity scorecards. There is no DEI officer, no unconscious bias training, no equity audit. Just a veteran-founded small business building quality American products and selling them to people who appreciate both.

LGBTQ+ Advocacy

Zero. There are no Pride sponsorships, LGBTQ+ advocacy campaigns, rainbow-branded products, or HRC Corporate Equality Index participation associated with MYFIRESIDE. The brand's identity, values, and marketing are rooted in patriotism, faith, family, and American craftsmanship — not progressive social activism. In June, MYFIRESIDE is not repainting its logo rainbow. It's selling fire pits to families who gather around them to talk about the things that matter.

Political Activity

MYFIRESIDE is one of the most clearly conservative-aligned small brands you'll find on BuyWokeFree.com, and that alignment is documented and verifiable:

  • Founder Adam Kovar is a former U.S. Marine and self-described patriot whose brand identity is explicitly America-First.
  • Kirk Cameron — outspoken evangelical Christian conservative, vocal opponent of same-sex marriage ideology, and host of the "American Campfire Revival" — is a personal endorser and close brand partner. Cameron actively promoted MYFIRESIDE during his 100-day American Campfire Revival series focused on Faith, History, Patriotism, and the Bible.
  • MYFIRESIDE is listed on Shop The Right Only (America's Conservative Business Directory), Mammoth Nation (the America-First conservative shopping marketplace), and The 76 Market (a patriot-focused marketplace).
  • The company sells a product panel called the "Patriot Academy Little Guy" in partnership with Patriot Academy, a conservative civic education organization dedicated to teaching constitutional principles.

Consumer Impact

For conservative consumers, MYFIRESIDE is not just a safe brand — it's a brand actively worth celebrating and supporting. Founded by a Marine veteran, endorsed by Kirk Cameron, sold on America-First marketplaces, and built under the "MAMA — Make American Made Again" banner, MYFIRESIDE represents exactly the kind of business that the conservative consumer movement should be lifting up.

When you buy a MYFIRESIDE fire pit, you're not just getting a premium stainless steel product built to last a lifetime. You're supporting a veteran-owned American small business that has explicitly chosen to plant its flag in conservative, patriotic, faith-centered values. In a marketplace where so many brands have gone woke, MYFIRESIDE is a genuine throwback — a company that makes excellent American products, stands behind its values, and serves customers who share them.

Frequently Asked Questions

Is MYFIRESIDE woke?

Based on our research, MYFIRESIDE has a woke score of 4/100, rated as Not Woke. MYFIRESIDE is a veteran-founded American small business making premium stainless steel fire pits under the "MAMA — Make American Made Again" ethos, with Kirk Cameron as an endorser and active listings on conservative marketplaces including Mammoth Nation and Shop The Right Only. With zero ESG programs, DEI mandates, or Pride sponsorships, and explicit alignment with patriotic, faith-centered values, MYFIRESIDE is not just safe for conservative consumers — it is one of the most actively conservative-friendly brands on BuyWokeFree.com.

What is MYFIRESIDE's woke score?

MYFIRESIDE has a woke score of 4 out of 100, categorized as Not Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.

Are there woke-free alternatives to MYFIRESIDE?

Yes, BuyWokeFree lists woke-free alternatives for MYFIRESIDE. Visit the MYFIRESIDE profile page to see similar brands with lower woke scores in categories like Home & Living, Home Decor and Accessories.

How does BuyWokeFree rate MYFIRESIDE?

BuyWokeFree rates MYFIRESIDE across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. MYFIRESIDE's overall woke score is 4/100.

About

MYFIRESIDE started with a simple frustration: wanting a fire pit that reflected all of life's moments, not just Halloween. Now, s a home and living brand, it offers a way to personalize your fire pit for any occasion, from holidays to sports nights, thanks to a chance encounter with a celebrity.