Is Mod North & Co. Woke?
4/100 — Not Woke
US
Score Summary
Mod North & Co. is a family-run Wisconsin artisan studio creating handcrafted Brazilian agate wall art and modern boho décor, listed on conservative marketplaces PublicSquare and Mammoth Nation with no evidence of DEI programs or LGBTQ+ advocacy.
Full Review
Company Overview
Mod North & Co. is a family-run artisan studio nestled in the lake country of Oconomowoc, Wisconsin, founded by Jessica Cortes, a professional interior designer. Specializing in one-of-a-kind handcrafted wall art and home décor, Mod North & Co. creates stunning pieces that blend the natural world with modern design sensibility — primarily through their signature Brazilian agate wall hangings, crystal garlands, and mixed media art pieces that have earned the brand a devoted following among design-conscious homeowners.
What makes Mod North & Co. particularly noteworthy for BuyWokeFree.com readers is that the brand is featured on both PublicSquare and Mammoth Nation — two of the leading conservative consumer marketplaces dedicated to connecting values-driven shoppers with American businesses that share their principles. This is a brand that has actively aligned itself with the freedom-oriented consumer movement, making it a natural fit for shoppers seeking alternatives to woke corporate retailers.
Products and Services
Mod North & Co. handcrafts a distinctive line of artisan home décor products:
- Brazilian agate geode wall hangings featuring genuine stones, wooden connectors, and neutral silk tassels
- Crystal garlands and agate garland art pieces
- Dimensional mixed media wall art
- Agate stone clocks — functional art for the home
- Dreamcatcher fringe wall hangings in a modern boho aesthetic
- Modern geode décor and heirloom-quality artisan pieces
Each piece is handcrafted in small batches at Jessica's Wisconsin studio, making every item a true one-of-a-kind work of art. Products are available through the Mod North & Co. website at modnorth.com, through their Etsy shop, and through conservative marketplaces PublicSquare and Mammoth Nation. Their designs also appear on the Wescover artisan design platform.
ESG & Sustainability
Mod North & Co.'s sustainability is intrinsic to their craft: handmade production in small batches means minimal waste, no factory overruns, and products built to last as heirloom-quality pieces rather than disposable home goods. The use of genuine Brazilian agate geodes and natural materials grounds every piece in the natural world without resorting to synthetic substitutes.
There is no evidence that Mod North & Co. participates in formal ESG frameworks, climate pledges, or activist-driven environmental programs. Their relationship with the natural world is artistic and practical rather than performative — expressed through their craft rather than through corporate sustainability reports.
DEI Programs
Mod North & Co. is a family studio with no evidence of corporate DEI programs, diversity mandates, or ideological workforce requirements. As a family-run artisan business, the workforce is the family — a model as old as American entrepreneurship itself. There are no HR diversity consultants, no mandatory bias training programs, and no identity-based metrics governing how the Cortes family makes their art.
This is exactly the kind of small, family-operated American business that deserves the support of conservative consumers who are tired of seeing their dollars flow to corporations that use DEI as a political weapon against traditional American values.
LGBTQ+ Advocacy
There is no evidence that Mod North & Co. participates in LGBTQ+ Pride sponsorships, HRC Corporate Equality Index programs, or transgender advocacy initiatives. The brand's presence on PublicSquare and Mammoth Nation — platforms built specifically to serve conservative consumers who object to woke corporate culture — signals an active alignment with traditional values rather than progressive identity politics.
For shoppers who want their home décor purchases to support artisans who share their values, Mod North & Co.'s marketplace affiliations make them a standout choice in the crowded artisan home goods space.
Political Activity
Mod North & Co. has no disclosed PAC contributions or corporate political advocacy. However, their voluntary listing on PublicSquare and Mammoth Nation — which exist specifically to serve the freedom-loving, values-based consumer movement — represents a meaningful alignment with conservative economic principles. These platforms were built in direct response to the corporate left's use of marketplace power to advance progressive ideology, and Mod North & Co.'s participation is a genuine statement of values.
Consumer Impact
For homeowners and interior design enthusiasts who want to invest in genuinely handcrafted, one-of-a-kind wall art from an American family studio — without supporting the woke home goods industry led by companies like Wayfair and Anthropologie — Mod North & Co. is a beautiful and meaningful choice. Every agate wall hanging is a unique natural creation made with skill and care by a Wisconsin family that takes their craft seriously.
BuyWokeFree.com gives Mod North & Co. our enthusiastic endorsement. Shop at modnorth.com, find them on PublicSquare or Mammoth Nation, and bring some genuinely handcrafted American artistry into your home.
Frequently Asked Questions
Is Mod North & Co. woke?
Based on our research, Mod North & Co. has a woke score of 4/100, rated Not Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.
What is Mod North & Co.'s woke score?
Mod North & Co. has a woke score of 4 out of 100, categorized as Not Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
How does BuyWokeFree rate Mod North & Co.?
BuyWokeFree rates Mod North & Co. across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Mod North & Co.'s overall woke score is 4/100.
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About
Mod North & Co. specializes in modern, high-quality outdoor gear and apparel, catering to adventurers and outdoor enthusiasts. They offer a diverse range of products designed to withstand the rigors of nature while maintaining style and functionality in the outdoor gear category.