Is Biomax Woke?

What They Do

BIOMAX sells traditional Aleppo soap - the olive-oil-and-laurel-oil bar made by the hot process method. Start here, though, because it affects whether you can find them: the shopbiomax.com storefront now redirects to relicsoaps.com, and the business presents itself as Relic Soaps. The product line matches the BIOMAX description closely enough that this reads as a rebrand rather than a different company, but we could not confirm that from the site itself, so treat the connection as probable rather than established.

What the current storefront states is specific. It sells Aleppo soap in numbered small batches, made with olive oil and 20% laurel oil, hot-processed and hand-cut in Turkey, which it calls "The purest soap the world has ever known." A second bar, Norse Viking, is sourced to Vesterålen, Norway. A third, Apache, is listed as coming in mid-to-late 2026. The company gives its headquarters as 2809 E. Hamilton Ave #140, Eau Claire, Wisconsin, and names its founder as J. Halliday. Team size is not stated.

Why There's No Political Footprint Here

There is no ESG report here, no DEI program, no HRC rating and no political action committee. That is not a stand anyone took - it is what a small-batch soap company is. Corporate political conduct requires infrastructure this business does not have: an investor relations function to answer ratings surveys, a compliance officer to file disclosures, a government affairs budget to fund giving. This company has batch numbers in the hundreds.

What We Checked

We reviewed the public storefront and searched for federal political contributions, lobbying filings and corporate advocacy. We found none, the expected result at this size. We could not verify the relationship between the BIOMAX name and Relic Soaps beyond the domain redirect and the matching product.

The Bottom Line

Money spent here goes to a small Wisconsin-based soap seller and its suppliers, not to a corporate political apparatus. We make no claim about the owner's personal politics - we do not know them, and it is not our business. What we can tell you is that your money is not funding anything.