Is Clorox Woke?
100/100 — Extremely Woke
US
Score Summary
Clorox scores a perfect 100/100 on the BWF Woke Score. The consumer products company runs the IDEA diversity program, has maintained a perfect CEI score for 13+ consecutive years, sponsors Pride events, directs political contributions predominantly to Democrats, and hosts CEO Action Series events.
Full Review
The Clorox Company, maker of household cleaning products including Clorox bleach, Pine-Sol, and Glad, has established itself as one of the most consistently progressive companies in the consumer products space. The company publishes Integrated Annual Reports covering ESG metrics through its "Clean World" sustainability program and maintains ESG data dashboards. Clorox operates a comprehensive IDEA program — standing for Inclusion, Diversity, Equity & Allyship — which serves as a cornerstone of its corporate identity.
Clorox's commitment to LGBTQ+ causes is among the most sustained in corporate America. The company has earned a perfect 100% score on the HRC Corporate Equality Index for more than 13 consecutive years, dating back to at least 2006. Clorox actively sponsors Pride events, including becoming a sponsor of the Pride parade in Canada, and publishes corporate blog posts titled "Proud to Support LGBT Inclusion" and "Proud to Have LGBT Allies."
On the political front, Clorox contributed $113,457 in the 2024 election cycle with $400,000 in lobbying. The company's PAC directed 63% of contributions to Democrats in the 2019-2020 cycle, with top recipients being Democratic candidates and committees. Clorox is a CEO Action for Diversity & Inclusion signatory and goes further by hosting its own "CEO Series" inviting chief executives for fireside chats on inclusion and diversity. Conservative consumers seeking cleaning products should know that Clorox is deeply embedded in progressive corporate activism at every level.
Frequently Asked Questions
Is Clorox woke?
Based on our research, Clorox has a woke score of 100/100, rated Extremely Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.
What is Clorox's woke score?
Clorox has a woke score of 100 out of 100, categorized as Extremely Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
Are there woke-free alternatives to Clorox?
Yes, BuyWokeFree lists woke-free alternatives for Clorox. Visit the Clorox profile page to see similar brands with lower woke scores in categories like Beauty and Wellness, Personal care and Hygiene.
How does BuyWokeFree rate Clorox?
BuyWokeFree rates Clorox across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Clorox's overall woke score is 100/100.
Recent News
- Clorox Earns 100% Score on HRC LGBTQ Workplace Equality Scorecard for 13th Consecutive YearClorox Press Release
- Clorox IDEA Program: Inclusion Diversity Equity and AllyshipThe Clorox Company
- Clorox Proud to Support LGBT InclusionThe Clorox Company
Woke-Free Alternatives
- Body One Products 72% match
- Clenejoe 70% match
- Biomax 70% match
- Titan Soap 68% match
- Ren Sunn 68% match
- Hickory Hollow Soaps 65% match
- Caprine Soap Company 65% match
- Stoney River Soap 65% match
- Body Detailer 65% match
- Because I Love You Bath, Body, Home 65% match
Evidence & Sources
About
The Clorox Company, founded in 1913, is a leading multinational manufacturer of consumer and professional products. Committed to health and wellness, it prioritizes innovation and sustainability, striving to make everyday life better through trusted brands like Clorox, Pine-Sol, and Brita.