Is BMO Woke?
80/100 — Extremely Woke
US
Score Summary
BMO remains deeply committed to progressive corporate activism with 20+ years of PRIDE sponsorship, perfect HRC scores, $300B sustainable finance commitment, and comprehensive DEI programs despite cosmetically rebranding "diversity" to "inclusion."
Full Review
BMO (Bank of Montreal), one of Canada's largest banks with over 1,000 U.S. branches, remains deeply embedded in progressive corporate activism despite some recent cosmetic adjustments. The bank was the first in Canada to achieve carbon neutrality in 2010, has committed a staggering $300 billion to sustainable finance, and publishes annual Sustainability and Climate Reports. While BMO recently exited the Net-Zero Banking Alliance, it maintains its own climate strategy and ESG framework.
BMO's LGBTQ+ activism is extensive and longstanding. The bank has been a Platinum Sponsor of Pride events across North America for over two decades, runs the "Rainbow Deposits" campaign that donates to Rainbow Railroad (an organization helping persecuted LGBTQ+ individuals), and sponsors Pride Night events with professional sports teams. BMO Harris Bank earned a perfect 100 score on the HRC Corporate Equality Index for at least five consecutive years and is consistently named a "Best Place to Work for LGBTQ Equality."
On DEI, BMO launched ambitious "Zero Barriers to Inclusion 2025" goals including doubling Black senior leader representation, introducing LGBTQ2+ representation targets, and accelerating Indigenous talent strategies. The CEO also signed the Canadian Council of Business Leaders Against Anti-Black Systemic Racism's CEO Pledge. While BMO recently dropped "diversity" from its core values and replaced it with "inclusion," observers note this is largely a semantic rebranding rather than a substantive policy change, driven in part by political pressure from the Trump administration's anti-DEI executive orders affecting their U.S. operations.
Conservative consumers should be aware that BMO's $300 billion sustainable finance commitment, decades-long PRIDE sponsorship, and comprehensive identity-based programs represent a deep institutional commitment to progressive causes that goes well beyond surface-level corporate virtue signaling.
Frequently Asked Questions
Is BMO woke?
Based on our research, BMO has a woke score of 80/100, rated Extremely Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.
What is BMO's woke score?
BMO has a woke score of 80 out of 100, categorized as Extremely Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
Are there woke-free alternatives to BMO?
Yes, BuyWokeFree lists woke-free alternatives for BMO. Visit the BMO profile page to see similar brands with lower woke scores in categories like Banking Services, Financial Services.
How does BuyWokeFree rate BMO?
BuyWokeFree rates BMO across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. BMO's overall woke score is 80/100.
Recent News
- BMO Has Dropped "Diversity" From Its Core ValuesToronto Life — May 31, 2025
- Citigroup scraps diversity goals as Canadian firms quietly scale back DEI - Wealth Professional CanadaWealth Professional Canada — February 21, 2025
- RBC, BMO Signal They May Follow Wall Street Out of Climate ClubBloomberg — January 7, 2025
- Business Brief: A growing backlash to DEI - The Globe and MailThe Globe and Mail — December 10, 2024
- The growing backlash to DEI and ESG in the U.S. is affecting Canadian companies as well - The Globe and MailThe Globe and Mail — December 9, 2024
Woke-Free Alternatives
- Citizens Bank Of Morgantown 95% match
- Ethos Capital Funding LLC 65% match
- Reliance Financial 65% match
- America'S Christian Credit Union 95% match
- Acopia Home Loans 65% match
- Old Glory Bank 95% match
- Christian Family Credit Union 85% match
- Affinity Home Loans Inc 65% match
- Cheqly 85% match
- Andraya Coulter ~ Strategic Home Loan Specialist With C2 Financial (Ca) 65% match
Evidence & Sources
About
BMO offers several personal financial services, helping you manage your money with checking and savings accounts, credit cards, and loans. They make banking convenient with online and mobile options, allowing you to reach your financial goals.