Is Fifth Third Bank Woke?
100/100 — Extremely Woke
US
Score Summary
Fifth Third Bank scores 100/100 on all six BWF dimensions. The bank committed $2.8 billion to racial equity, set a $100 billion ESG finance target, achieved 100% renewable energy, earned 8 consecutive perfect HRC CEI scores, and sponsors Pride events.
Full Review
Fifth Third Bank, headquartered in Cincinnati, Ohio, is one of the most aggressively woke regional banks in America. The bank was a pioneer in corporate renewable energy, becoming the first Fortune 500 company and the first bank to commit to purchasing 100% renewable energy from a single project. Fifth Third has maintained 100% renewable energy for all US operations for five consecutive years and has set a massive $100 billion environmental and social finance target through 2030, of which $45.3 billion had been delivered by the end of 2024.
On racial equity, Fifth Third announced a $2.8 billion "Accelerating Racial Equality, Equity and Inclusion" (AREEI) initiative in 2020, including $2.2 billion in lending, $500 million in investments, $60 million in financial accessibility, and $40 million in philanthropy specifically targeting minority communities. The bank has conducted internal pay equity analyses since 2011 and holds its leaders accountable for "inclusive behaviors."
Fifth Third has earned a perfect score of 100 on the HRC Corporate Equality Index for eight consecutive years and was named to Newsweek's list of America's Greatest Workplaces for LGBTQ+. The bank sponsors Cincinnati Pride, maintains multiple LGBTQ+ Business Resource Groups, and offers same-gender domestic partner benefits, gender reassignment coverage, and fertility treatments. Fifth Third's PAC contributed over $400,000 in the 2024 cycle and the bank spent $1.275 million on lobbying. Conservative consumers should be aware that Fifth Third Bank is fully committed to the progressive corporate agenda across every dimension.
Frequently Asked Questions
Is Fifth Third Bank woke?
Based on our research, Fifth Third Bank has a woke score of 100/100, rated Extremely Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.
What is Fifth Third Bank's woke score?
Fifth Third Bank has a woke score of 100 out of 100, categorized as Extremely Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
Are there woke-free alternatives to Fifth Third Bank?
Yes, BuyWokeFree lists woke-free alternatives for Fifth Third Bank. Visit the Fifth Third Bank profile page to see similar brands with lower woke scores in categories like Banking Services, Financial Services.
How does BuyWokeFree rate Fifth Third Bank?
BuyWokeFree rates Fifth Third Bank across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Fifth Third Bank's overall woke score is 100/100.
Recent News
- Fifth Third Bank Announces $2.8 Billion Investment to Accelerate Racial EquityFifth Third Investor Relations
- Fifth Third Bank Celebrating Pride Month With Employee Business Resource Groups3BL Media
- Fifth Third Earns Highest Marks in HRC 2023 Corporate Equality IndexFifth Third Investor Relations
- Fifth Third Sets $100 Billion Environmental and Social Finance Target Through 2030CSRWire
- Morgan Stanley, Capital One downplay DEI efforts - Banking DiveBanking Dive — February 24, 2025
Woke-Free Alternatives
- Citizens Bank Of Morgantown 98% match
- Old Glory Bank 95% match
- America'S Christian Credit Union 95% match
- Cheqly 90% match
- Christian Family Credit Union 88% match
- Ethos Capital Funding LLC 75% match
- Acopia Home Loans 65% match
- Andraya Coulter ~ Strategic Home Loan Specialist With C2 Financial (Ca) 65% match
- Affinity Home Loans Inc 65% match
- Reliance Financial 65% match
Evidence & Sources
About
Fifth Third Bank provides personalized banking solutions, aiming to empower customers financially. With a commitment to innovation and community engagement, they offer services tailored to individual needs, fostering financial well-being and growth.