A screenshot is tearing across X and Threads right now: "Coca-Cola and General Motors have pulled all of their ads from ABC and NBC. Go woke, go broke." One version cleared a million views in a day. It is the kind of receipt our audience loves to share — two woke-scored giants supposedly yanking their money out of two woke networks in the same week. So let's do the thing the viral accounts won't: check whether it's actually true, and then show you the numbers that are.
What actually happened
The verified part is the trigger. On July 16, 2026, ABC, NBC, and CNN declined to carry President Trump's primetime address on their linear broadcast networks, offering it only on their streaming apps. Fox aired it live; CBS ran portions inside a special report. Trump responded by calling for the revocation of ABC's and NBC's broadcast licenses. That's not a rumor — it was reported by Deadline, The Washington Post, The Hill, and others, and fact-checked by Snopes. Two of the biggest names in television looked at a sitting president's request for airtime and said "stream it yourself." Whatever you think of the speech, the networks made a choice, and the audience noticed.
Did Coca-Cola and GM really pull their ads?
Here's where we part ways with the screenshot mills. As of this writing, there is no confirmation that Coca-Cola or General Motors pulled "all" of their advertising from ABC and NBC. Neither company has announced it. No major outlet has reported it. Independent fact-checkers traced the claim back to sourceless social posts with no documentation behind them — the digital equivalent of "trust me, bro." Both brands still buy ad space across the major networks. We would love to tell you the boycott is real. It might even happen. But we run a database built on receipts, and right now the receipt isn't there. Sharing an unverified screenshot as fact is exactly the move that gets a good cause laughed at.
The scores, on the other hand, are documented
You don't need a viral rumor to know where these companies stand — that's the whole point of the index. Every brand below carries a score built from public filings, DEI programs, political donations, and Pride and HRC activity, not vibes.
- Walt Disney (ABC's parent) — 80/100, extremely woke. Disney publishes ESG reports, ran the "Reimagine Tomorrow" DEI initiative, has scored 100 on the HRC Corporate Equality Index since 2007, sponsors Pride events globally, and donates heavily to Democrats. When ABC snubbed the address, it wasn't a personality quirk; it was a company whose scorecard has looked like this for years.
- Comcast (NBC's parent) — 57/100, woke. The other network in the story lands squarely in woke territory on the same criteria.
- Coca-Cola — 74/100, extremely woke. This is the irony the boycott crowd is chasing: the brand supposedly punishing woke networks scores a 74 itself. Coke doesn't need to be defended from the networks; on our index it's playing the same game.
- General Motors — 62/100, woke. GM has bankrolled inclusivity nonprofits including GLSEN's Rainbow Library out of a reported $86.7 million in giving, was an early adopter of LGBTQ advertising and same-sex benefits, and flies the Pride flag with the best of them.
Read those four numbers together and the "woke brands boycotting woke networks" story falls apart on its own. If Coca-Cola (74) actually did pull ads from Disney's ABC (80), that isn't a hero taking a stand — it's a food fight inside the same ESG bubble. The scoreboard doesn't have a good guy in that fight. It just has the receipts.
Skip the rumor. Vote with your wallet.
You can't verify a screenshot, but you can verify a purchase. That's the only boycott that actually shows up on a balance sheet. If a company's 62 or 74 bothers you, the fix isn't waiting for a viral post to come true — it's checking the score before you buy and moving your dollars to something that earns a lower one.
- Bugged that GM sits at 62? Note that even Tesla — no one's idea of a conservative darling — scores just 20/100 after dismantling its own DEI programs. The non-woke automotive brands guide has the full board.
- Rethinking the soda aisle after seeing Coca-Cola's 74? Our non-woke food and beverage brands list is full of lower-scored options that don't fund any of this.
- Cutting the cord on Disney (80) or Comcast (57)? Compare them against the rest of our media and entertainment and entertainment scores before you renew.
We've watched this movie before. Bud Light (45/100) proved that a real boycott — sustained, wallet-first, and grounded in an actual event — moves numbers a viral screenshot never will. The lesson from the ABC/NBC saga isn't "Coke and GM are heroes now." It's that the networks told you exactly who they are, the brands' scores told you long ago, and the only receipt that matters is the one that comes off your own card. Check the score. Then decide.
Scores reflect BuyWokeFree's index as of July 2026 and are updated as company behavior changes. The Coca-Cola/GM ad-pull claim is unconfirmed and reported here as an unverified viral claim, not established fact.