How woke is Comcast?

Introduction

Formerly known as American Cable Systems and then Comcast Holdings, Comcast Corporation is a multinational telecommunications and media conglomerate incorporated and headquartered in Philadelphia. This massive media conglomerate has made it crystal clear that it’s not just selling cable and internet anymore; it’s peddling progressive ideologies, too. But are they genuinely all-in, or is this just another corporate strategy to stay in the good graces of the social justice crowd? Let’s peel back the layers and see what Comcast is up to.

Financial Contributions to Progressive Causes

Comcast has funneled over $173 million into political nonprofits, clearly throwing their weight behind progressive politics. I mean, that’s no small chunk of change.

But here’s where it gets murky. While they’re busy waving the rainbow flag, they’ve also been found funding politicians with anti-LGBTQ+ voting records. It seems like they’re trying to play both sides of the fence—supporting LGBTQ+ causes in the spotlight while quietly backing some pretty questionable politicians behind the scenes.

Prioritization of DEI Policies

Comcast has a whole section on its website about its “commitment” to diversity. They say, “Our commitment to diversity, equity, and inclusion is a core value that drives everything we do. We believe a diverse, inclusive, and equitable workforce is essential for success, innovation, and growth.”

Their 2024 Impact Report emphasizes how they’re actively creating opportunities for underrepresented communities, saying they’re dedicating resources to support diverse hiring, employee development, and community outreach. 

Mandatory Training Sessions

There is no information about Comcast’s employees engaging in Mandatory Training Sessions on unconscious bias and critical race theory. Either it does not exist, or it has not been made public.

Support for LGBTQ+ Initiatives

Comcast has partnered with Pride Live for a multi-year deal ahead of the Stonewall National Monument Visitor Center, and they’ve made it pretty clear: “Our multi-year commitment to Pride Live and the Stonewall National Monument Visitor Center underscores our dedication to uplifting LGBTQ+ voices and preserving the history of this important movement.”

To add to the pile, An article from LGBT Tech called Comcast a “steadfast ally to the LGBTQ+ community.” They’ve been using their platform to celebrate Pride Month, tell diverse stories, and advocate for LGBTQ+ rights. 

Marketing and Branding

Now, let’s talk about how they’re getting this message out there. Comcast makes sure everyone knows they’re pushing for diversity. They say, “We understand that representation matters, which is why we continuously strive to create campaigns that reflect the diverse communities we serve, ensuring our messaging resonates with audiences of all backgrounds.” Their partnership with Comscore strengthens their effort to expand its rhea to more diverse audiences.

Conclusion

Comcast is leaning into the woke movement with their DEI practices, mandatory training sessions, and LGBTQ+ initiatives. But there’s an undeniable inconsistency when you see them supporting anti-LGBTQ+ politicians on the side. Comcast is trying to be all things to everyone, which doesn’t always ring true.