One sentence. 1.5 million views. That was the post.
On September 22, a Polymarket post framed Kamala's line as DEI is under attack. Radar counted 1,289 replies, 177 reposts, 3,427 likes, and 1.5 million views. Hottest item in the pull. DEI Watch's 7-day volume was 597.7K posts. Woke Pulse ran hotter, at 928.6K. Boycott Tracker logged 449.5K. Go Woke Go Broke was a side room at 12.3K, and Woke Brands Talk was 4,940. A lot of typing. Not a store.
The second post is the same kind of heat with a government handle on it. On September 24, @AAGDhillon posted a pitch to end DEI, clean voter rolls, and prosecute religious discrimination. That is Radar's read of the post, not a press release we re-typed from DOJ.gov this morning. Counts: 201 replies, 678 reposts, 2,860 likes, 388.7K views. You can cheer the pitch or hate it. You still cannot put it in a cart.
The third one has a dollar sign, which is why it feels like a receipt. On September 25, @EricLDaugh wrote about a nearly $1 billion pocket rescission. His wording, not ours: spending that "does NOT benefit American citizens." Woke Pulse showed 231 replies, 2,851 reposts, 10.3K likes, and 169.7K views. The same post on DEI Watch read 169.8K views. Nearly $1 billion is his figure. It is not a line we pulled from a company filing before breakfast.
Three posts, zero SKUs
The format winning on X right now is the short declaration. The 1.5 million-view post is one sentence. It stops a thumb. It does not score the coffee in your hand.
- Polymarket, Sep 22: 1.5M views, 3,427 likes. One sentence. Not a brand.
- @AAGDhillon, Sep 24: 388.7K views, 2,860 likes. Policy heat, not a SKU.
- @EricLDaugh, Sep 25: 169.7K views on Woke Pulse, 169.8K on DEI Watch, 10.3K likes. Nearly $1 billion, his wording.
A view count is not a woke score. A rescission post is not a brand boycott. The brands that did show up in the same Radar pull already have published numbers. Those numbers did not twitch because a one-sentence DEI line cleared a million views.
Starbucks is still a 100
Starbucks is published at 100, extremely woke. The card summary is blunt: one of the most aggressively woke corporations in America, citing a long HRC run, LGBTQ advocacy, DEI hiring practices, and left-leaning political contributions. That paragraph is the published card, not a fresh HRC printout. Companies renamed programs and left the Corporate Equality Index after 2024. We did not re-audit Starbucks against a new filing this morning. If it retreated, the published score does not show it. It is still 100.
The consumer post in the pull is smaller than the political ones, and it is the one with a store count. On September 25, a post said Starbucks is closing about 250 underperforming stores across North America and tied that to sustained boycott pressure for the past three years. Radar: 53 replies, 815 reposts, 1,705 likes, 19.3K views. A French echo of the same claim drew 2,545 views. Best consumer receipt in the set. Still a post.
Read it the way it was written. Underperforming is in the sentence. The three-year boycott-pressure line belongs to the poster. Starbucks did not, in that text, say the boycott caused the closures. Do not upgrade a 19.3K-view post into a company confession. The 1.5 million-view DEI sentence did not edit the card either. If you want the aisle, start with Non-Woke Retail Coffee Brands, or the wider Non-Woke Food and Beverage Brands list. The brand page is the 100.
Alphabet is the parent. The score is 80.
Google is not its own row. The parent is Alphabet Inc., published at 80, extremely woke. A September 24 post claimed Google's AI Mode calls Grok the least woke platform. Counts: 74 replies, 355 reposts, 2,697 likes, 120.6K views. That is the post's claim. We did not re-run the prompt, and a screenshot ranking is not a lab result.
The published card cites extensive ESG reporting, former DEI programs the summary already calls scaling back, about $4 million in LGBTQ support, perfect CEI scores, and $20.6 million in political contributions with 80 percent to Democrats. That is the card, not a filing opened this morning. The ranking post did not name Alphabet. The row that exists is the parent, at 80. The category page is Non-Woke Technology Brands.
A list is not a filing
Motorola is published at 65, woke. On September 25 a post named it on a UN company list with Airbnb, Booking.com, Expedia, TripAdvisor, and 209 other companies. Counts: 39 replies, 1,713 reposts, 2,342 likes, 47.5K views. Advocacy list. Not an earnings miss. The post gave no sales figure, so this article will not invent one.
The published summary field for Motorola is empty. No DEI dossier gets written here to make 65 feel louder. Named on a list is not a new corporate act. The score is the receipt. If you want the neighbors, the category is Non-Woke Telecommunication Brands.
Airbnb has a card in content review. It is not a live published page, so this post will not quote an unpublished score as if you can click through and see it. Booking.com, Expedia, and TripAdvisor are not in the database. That is discovery work, not a shopping verdict. Reebok got the named-handle treatment the same day: boycott it for sponsoring the Israeli football team, 41 replies, 972 reposts, 4,766 likes, 64.3K views. No sales figure in the post. No row here. No substitute invented. A zero-score soda is not a shoe.
The zeros those posts skipped
Cheerwine is published at 0, not woke. Ale-8-One is published at 0, not woke. The Cheerwine card says no material ESG apparatus, no DEI program, no Pride sponsorship, no HRC CEI participation, no left-leaning PAC profile, and no CEO Action pledge. Ale-8-One's card says the same kind of absence, and notes a family-run regional soda marking 100 years in 2026. Those are published summaries. They are not a claim that either bottle answers a DOJ post, replaces a sports sponsor we have not scored, or swaps in for a coffee chain.
The viral posts never named the zeros. Attention sat on the fight, not on brands that never built the program.
What a 100 noticed
Nothing you can verify from this pull. Starbucks is still 100. Alphabet Inc. is still 80. Motorola is still 65. Cheerwine is still 0. Ale-8-One is still 0. The DOJ post can keep its 388.7K views. The rescission post can keep nearly $1 billion as the poster's figure, plus 10.3K likes. Kamala's line, as that Polymarket post framed it, can keep 1.5 million views and 3,427 likes.
If rollbacks, boycotts, and rescissions are real, they show up as a score change or a company document. They do not show up as a one-sentence post that never names a brand. Check the card before you let the view count do the shopping.