Is Cheerwine Woke?
0/100 — Not Woke
US
Score Summary
Cheerwine scores 0/100. No material ESG reporting apparatus, DEI program, Pride sponsorship, HRC CEI participation, left-leaning PAC profile, or CEO Action pledge was found. It is a multi-generation family soft-drink company focused on product and local community support — a strong soda-aisle alternative on values grounds.
Frequently Asked Questions
Is Cheerwine woke?
Based on our research, Cheerwine has a woke score of 0/100, rated Not Woke on the BuyWokeFree index — based on its ESG, DEI, Pride sponsorship, HRC Corporate Equality Index, political donations, and CEO Action record.
What is Cheerwine's woke score?
Cheerwine has a woke score of 0 out of 100, categorized as Not Woke. This score is based on analysis of ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions, and CEO Action for Diversity participation.
How does BuyWokeFree rate Cheerwine?
BuyWokeFree rates Cheerwine across six research dimensions: ESG initiatives, DEI programs, PRIDE sponsorships, HRC Corporate Equality Index rating, political contributions to left-leaning causes, and CEO Action for Diversity participation. Cheerwine's overall woke score is 0/100.
About
Cheerwine is a cherry-flavored soft drink made by family-owned Carolina Beverage Corporation of Salisbury, North Carolina, since 1917. It is a regional Southern icon with expanding national distribution and a brand identity built on heritage, community, and flavor rather than corporate social-politics campaigns.