Recent Posts

corporate employees - salesforce corporate values

Salesforce Corporate Values: A Blueprint for Business Excellence?

Dive into Salesforce’s corporate values of trust, customer success, innovation, equality, and sustainability… but how does each value shape the...

Virtue Signalling in Advertising: Is It Effective?

Virtue signalling in advertising often raises eyebrows—are brands genuinely committed or just jumping on the bandwagon? But what happens when…...

10 Viral Woke Campaigns That Shaped Advertising

From Nike's bold stance with Colin Kaepernick to Gillette's challenge to masculinity, viral woke campaigns have sparked intense debates. But...

Woke Advertising Doesn’t Work: Consumer Backlash Explained

Woke advertising doesn't work, leading to consumer backlash and brand reputation damage. But what happens when these campaigns......

How IKEA Corporate Values Drive Success and Innovation

IKEA's corporate values are rooted in a mission to make lives better. But what truly drives their success? Keep reading...
Target store - Target corporation values

The Target Corporation Core Values Shaping Your Shopping

Target Corporation's core values of inclusivity, connection, and drive shape their dynamic culture and operations. But what happens when......