August 8th, 2024
When Brands Say No to Woke: C Spire’s Olympic Advertising Pull
↗️WHAT HAPPENED:
During the 2024 Paris Olympics opening ceremony, a performance featuring drag performers in a scene resembling Leonardo da Vinci’s “The Last Supper” led to widespread backlash, especially among Christians. In response, C Spire, a regional telecommunications provider, announced they would pull their advertising from the Olympics, sparking significant support from conservative circles and highlighting their commitment to traditional values.
↗️OUR TAKE:
C Spire’s decision to withdraw advertising over the offensive portrayal of a sacred Christian scene is a strong stand against woke ideology. This move aligns with their regional roots and core values, sending a clear message that corporations can uphold their principles despite potential backlash. By rejecting the woke agenda and upholding traditional values, C Spire resonates with an audience tired of seeing their beliefs mocked on the global stage. This sets a new standard for corporate integrity, challenging other companies to consider their customers’ values in business practices.
