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August 28th, 2024

Jack Daniel’s Sobers Up: A Victory Against Corporate Wokeism

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↗️WHAT HAPPENED:

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Jack Daniel’s has announced a major rollback of its diversity and inclusion initiatives, including dropping out of LGBTQ-friendly rankings and eliminating diversity-linked executive bonuses. Other iconic American brands like Tractor Supply and Harley-Davidson are making similar moves.

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↗️OUR TAKE:

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Jack Daniel’s decision to refocus on its core business of making great whiskey, rather than pushing social agendas, is a win for consumers. This trend of companies prioritizing products over politics is refreshing, and we should support brands that listen to their customers and stay true to traditional American values.

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WOKE Watch Recap:

Salesforce: EXTREMELY WOKE

Salesforce practices woke policies through DEI initiatives, mandatory bias training, and strong LGBTQ+ support.

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