Is VooDoo Ranger Woke?

VooDoo Ranger, brewed by New Belgium Brewing Company (now owned by Japanese conglomerate Kirin), earns a perfect 100 out of 100 on the Buy Woke Free woke scale — the maximum possible score across all six dimensions. New Belgium is arguably the most aggressively progressive brewery in America, having built woke activism into its core business identity as a certified B Corporation with a dedicated Chief ESG Officer, aggressive climate targets, and an explicit mission to drive social and environmental change.

New Belgium's LGBTQ+ advocacy is unmatched in the craft beer industry. The brewery was the first craft brewer to score a perfect 100 on the HRC Corporate Equality Index, a distinction it has maintained every year since 2021. Each year, New Belgium brews a special beer called "Biere de Queer" in explicit celebration of the LGBTQ+ community, and has partnered with GLAAD to produce "Love Conquers Ale" with 100% of proceeds donated to the LGBTQ+ organization. The company co-hosted the Queer Beer Festival, created a "Guide to Rainbow Washing" to encourage genuine (not performative) LGBTQ+ corporate support, and launched the "Poured for All" initiative — a free DEI training program for bars and restaurants across America designed to make drinking establishments more welcoming for LGBTQ+ and BIPOC customers.

On the political front, New Belgium's contributions lean 98% Democratic, with PAC funding focused on environmental policy and progressive causes. The company has a dedicated DEI director, extensive DEIB training programs aligned with the CEO Action for Diversity & Inclusion pledge, and has pledged over $31 million to social and environmental impact causes. VooDoo Ranger drinkers should understand that their purchase directly supports one of the most comprehensively woke companies in the American beverage industry — a company that has never wavered on its progressive commitments despite industry headwinds.