How woke is Verizon?

Introduction

Headquartered in New York City, Verizon Communications is the world’s second-largest telecommunications company by revenue. Its mobile network is the largest wireless carrier in the United States, and as of March 31, 2024, Verizon Communications had an estimated 114.8 million subscribers.

In recent years, Verizon has deliberately aligned itself with progressive ideologies. But what does that mean for the brand? This review will break down Verizon’s involvement in financial contributions, DEI policies, mandatory training sessions, LGBTQ+ support, and marketing strategies to see how deeply rooted they are in today’s woke agenda.

Financial Contributions to Progressive Causes

Verizon isn’t shy about funneling its funds toward candidates and organizations that promote social justice and climate change policies. The report mentions that Verizon’s political contributions have consistently favored candidates who advocate for these policies, demonstrating the company’s alignment with progressive political agendas.

And you should dig into their grant requirements. In that case, it’s spelt out in black and white: “We prioritize grants that support underserved communities, with an emphasis on education, workforce development, and sustainability, ensuring we make an impact in areas that advance social justice.” 

They are backing social agendas with cash and not pretending otherwise. Their annual report reflects their ESG strategy, which is a commitment to building a more equitable and sustainable future. 

Prioritization of DEI Policies

Starting with their website, their Diversity and Inclusion page says, “We are building a workforce as diverse as the communities we serve, and we are committed to creating an inclusive environment where every V Teamer can thrive.” Moving a step further, their equity audit revealed the need for more representation in leadership roles, and they are taking actionable steps to address this. Translation? They’re focusing on who you are, not necessarily what you bring. 

And just to ensure everyone’s on the same page, their Responsible Marketing Action Plan confirms, “We will continue to champion diversity and ensure our marketing campaigns reflect the world we live in.” If it’s a diversity box checklist, Verizon’s ensuring they’re ticking everyone.

Mandatory Training Sessions

You’re probably no stranger to this if you’re a Verizon employee. The Communications Workers of America (CWA) highlighted Verizon’s partnership in a case study: “Verizon and CWA have collaborated to provide employees with training programs focused on diversity and inclusion, helping to raise awareness and promote cultural competency.” An action in commitment to teaching their workforce the right words and actions. 

Support for LGBTQ+ Initiatives

On their LGBTQ+ initiatives page, they proudly state, “We champion LGBTQ+ rights every day, both within our organization and in the communities we serve.” They’re driving the Pride force year in and year out.

During their Pride campaign, Verizon said that their commitment to the LGBTQ+ community extends beyond Pride Month. They stand in solidarity every day, amplifying LGBTQ+ voices and supporting equality. They’re making sure everyone knows where they stand year-round. And they don’t stop there. 

An article about Verizon’s support for LGBTQ+ elders quotes a Verizon representative saying, “We believe that every member of the LGBTQ+ community deserves to be celebrated and supported, regardless of age.” So, if you had any doubt about their stance, this should clarify it.

Marketing and Branding

Verizon’s branding strategy is transformed to fit the woke narrative. The company’s refresh mentions, “We’re evolving our brand to reflect our commitment to meeting the needs of a diverse, ever-changing customer base.” They’re making sure their image aligns perfectly with the progressive playbook.

It doesn’t end there. Their Responsible Marketing Action Plan says, “We will continue championing diversity and ensuring our marketing campaigns reflect our world.” In other words, Verizon’s branding will have that woke stamp on it. 

But here’s a twist: Fast Company noted that “Verizon’s rebranding has turned it into Netflix,” suggesting that their attempts at fitting in with other progressive brands might be more about keeping up with the Joneses than anything else.

Conclusion

By checking every box and making no apologies for it, Verizon Communications is in on the woke movement. From their financial contributions to their DEI policies, mandatory training, LGBTQ+ advocacy, and marketing strategies. If you’re looking for a company deeply entrenched in progressive ideologies, Verizon’s your brand.