How woke is United Parcel Service?

Introduction

UPS is taking a big step into the world of woke. UPS is making its stance clear by supporting DEI (Diversity, Equity, and Inclusion) initiatives and promoting environmental sustainability and LGBTQ+ rights. 

But is this about doing the right thing, or is it just another case of corporate virtue signaling? Let’s unpack the layers and see if UPS prioritizes these woke agendas over good old-fashioned values like merit and neutrality.

Financial Contributions to Progressive Causes

The company proudly announced it reached a milestone of over “1 million volunteer hours” devoted to social impact in local communities. This movement was done in support of black underprivileged communities. While community service is great, there’s a clear emphasis on the “social impact” part, which raises questions about their priorities.

Then there’s UPS’s 2021 Sustainability Report, which boasts about a “science-based target for carbon reduction by 2035.” They aim to reduce absolute greenhouse gas emissions from global operations by 50%.

Prioritization of DEI Policies

UPS has partnered with As You Sow to “disclose key diversity and inclusion metrics.” This partnership aims to increase diversity, equity, and inclusion in the workplace. And it doesn’t stop there. 

UPS also has its own Supplier Diversity Program, aiming to “develop and engage small and diverse businesses to strengthen the communities where we live and work.”  Instead of letting diversity be an organic part of its business model, UPS broadcasts it loudly. 

Mandatory Training Sessions

Mandatory training sessions about topics like unconscious bias or critical race theory are all the rage in woke circles, but there is no information on UPS’s engagement in them. Either they do not exist, or they are not made public.

Support for LGBTQ+ Initiatives

UPS is proud to uplift the voices, identities, and life experiences of our LGBTQ+ employees and the communities they serve. And, to prove their commitment, they earned a “perfect score on the Human Rights Campaign’s Corporate Equality Index.”

Marketing and Branding

With its “Better Not Bigger” strategy, which focuses on sustainable growth and aligning with social and environmental goals, UPS has shown that logistics is not all it offers. The Big Marketing also noted that “UPS’s campaigns are designed to resonate socially and environmentally with consumers. 

Conclusion

UPS has clarified that they’re committed to woke ideologies as they’re active on the progressive agenda. For some, this might be a breath of fresh air, but for others, it raises questions about whether UPS is more focused on being an activist than a delivery service. If you’re looking for a woke-free alternative, UPS might not be for you.