How woke is FedEx?

Introduction

When you think of FedEx, you probably picture the iconic trucks, the fast deliveries, and the endless Amazon packages. But there’s more going on behind the scenes than just moving boxes. FedEx is also delivering a dose of wokeness. 

So, buckle up as we examine FedEx’s involvement in progressive causes, DEI initiatives, and LGBTQ+ advocacy. Is this a genuine commitment to social justice? Let’s dive in.

Financial Contributions to Progressive Causes

FedEx is transparent about donating to political candidates and organizations invested in diversity, equity, and inclusion. They support candidates who share their commitment to building a diverse and inclusive society. American Democracy Scorecard reports that FedEx has thrown its financial weight behind candidates championing progressive reforms. These are clear indications of where they stand.

Prioritization of DEI Policies

According to their FedEx Cares DEI Program, “a diverse workforce is key to our success.” They ensure every employee feels ‘valued and empowered’ by investing in programs promoting equity, diversity, and inclusion. 

It’s nice, but the cynic in me has to ask – is this about genuine diversity or simply ticking boxes? FedEx brags about having one of the most diverse teams in the logistics industry, but when you dig deeper, you start to wonder if it’s more about meeting quotas than embracing merit. Their DEI Policies Overview pushes this further, emphasizing the representation of underrepresented groups.

Mandatory Training Sessions

Unfortunately, the research provided no direct evidence that FedEx makes these sessions mandatory. However, it’s common for companies that boast about their DEI efforts to bring in training on topics like unconscious bias and microaggressions. So, while I can’t say for sure, I wouldn’t be surprised if FedEx has a couple of those sessions tucked away in its corporate playbook.

Support for LGBTQ+ Initiatives

FedEx earned a perfect score on the 2018 Corporate Equality Index. They are to have earned a perfect score on the Corporate Equality Index for multiple years, reaffirming their commitment to creating a workplace where everyone feels welcomed, respected, and valued, regardless of gender identity or sexual orientation.”

In a recent report, FedEx doubled its stance. Its dedication to LGBTQ+ inclusion goes beyond policies. They actively support initiatives that foster understanding, acceptance, and respect for LGBTQ+ individuals within and outside our organization.

Marketing and Branding

FedEx’s marketing delivers messages on sustainability, diversity, and social justice, which is at the core of its global citizenship strategy.

Their marketing insights clarify that they’re all about integrating diversity into their campaigns to help small businesses understand the importance of connecting with diverse audiences, ultimately driving social change through economic empowerment.

Conclusion

So, there you have it; FedEx is more than just your average shipping company. They’re delivering woke policies, one initiative at a time. Whether this is genuine commitment or performative wokeness, one thing’s sure: FedEx is woke, and they’re not hiding it.