How woke is TD Synnex?

Introduction

TD Synnex might be a tech distribution giant, but it’s far more than that in today’s cultural landscape. With its hands in everything from Diversity, Equity, and Inclusion (DEI) initiatives to outspoken LGBTQ+ support and environmental activism, the company is no stranger to the progressive playbook.

This review examines how deeply TD Synnex explores corporate wokeness and what that means for its customers, employees, and business.

Financial Contributions to Progressive Causes

TD Synnex’s “Share the Magic” initiative sounds heartwarming, especially regarding the surface fundraising funds for children with life-threatening illnesses and other disadvantaged groups. This initiative seems well-intentioned; it fits right into the growing trend of corporates focusing on equity and community upliftment over traditional, merit-based philanthropy.

Even their Corporate Citizenship Report openly states their commitment to creating opportunities for underrepresented communities, which, in woke-speak, often translates to prioritizing identity over merit​.

Prioritization of DEI Policies

TD Synnex clearly states that “diversity, equity, and inclusion are integral to our success”​​. The company believes diversity is essential to driving innovation and enhancing the employee experience.  However, prioritizing identity over qualifications risks sidelining the people who earned their place based on skill and experience. 

Mandatory Training Sessions

There is no express mention of TD Synnex enforcing Mandatory Training Sessions on unconscious bias and critical race theory for its employees. Either these sessions do not exist, or they are not made public. 

Support for LGBTQ+ Initiatives

TD Synnex has been a vocal participant in Pride Month, and its backing of LGBTQ+ causes is well-documented​. They teamed up with artists in Costa Rica to support the LGBTIQ+ community​. 

One of their posts proudly stated, “Pride Month is a time for us to stand together in solidarity with the LGBTQ+ community, both within our company and across the globe”​. 

Marketing and Branding

TD Synnex’s marketing strategy promotes sustainability. Their corporate statement that “our marketing strategies aim to highlight the importance of sustainability and diversity, integrating these values into the fabric of our brand”​ feels more like virtue signaling than effective business strategy.

Conclusion

TD Synnex is a company deeply entrenched in today’s woke culture. While they’ve positioned themselves as a socially responsible and forward-thinking company, there’s a risk that they’ve sidelined traditional values and merit in favor of identity politics and virtue signaling.