How woke is SGN?

Introduction

For over five decades, Seattle Gay News (SGN) has been more than just a newspaper; it’s been a lifeline for the LGBTQ+ community in Seattle. As one of the oldest LGBTQ+ publications in the U.S., SGN has not only kept its readers informed about the issues that matter most but has also been a fierce advocate for social justice and equality.

Lately, SGN has leaned into the progressive side of things, making diversity, equity, and inclusion (DEI) central to everything it does. In this review, we will look closer at how SGN supports progressive causes, prioritises DEI, mandates training, champions LGBTQ+ initiatives, and how all this is reflected in its marketing and branding.

Financial Contributions to Progressive Causes

From the start, SGN has supported progressive causes, especially those that advance LGBTQ+ rights. They’ve backed political candidates and organisations that promote social justice, racial equality, and tackling climate change head-on.

One thing’s for sure: SGN is deeply invested in the community it serves. They’re partnering with local groups that are fighting for LGBTQ+ rights and hosting events that don’t just stop at sexual orientation but also an intersection of race, gender, and more.

Prioritization of DEI Policies

Let’s talk about diversity, equity, and inclusion—or DEI, as the cool kids call it. For SGN, DEI is at the heart of who they are and how they operate. They’ve put DEI front and centre, ensuring their team isn’t just diverse but genuinely representative of the communities they serve.

They create an environment where everyone can thrive, no matter who they are or where they come from. And that commitment shows up in every issue they publish. SGN’s commitment to DEI is also about how they tell stories and whose stories they tell. They’ve made it clear that they’re here to uplift voices that might not otherwise be heard.

Mandatory Training Sessions

There is no mention of SGN’s involvement in mandatory training on unconscious bias and critical race theory for its employees. Either it is non-existent, or it is not made public.

Support for LGBTQ+ Initiatives

Supporting the community is not just a mission; it’s their entire reason for being. From sponsoring pride events to highlighting the achievements and struggles of LGBTQ+ individuals, SGN has consistently been at the forefront of the fight for equality.

Consistent since 1974, SGN’s commitment goes beyond words on a page. They’re in the community, actively participating in and sponsoring events that make a difference. Whether supporting LGBTQ+ youth or standing up for transgender rights, SGN is there, making sure the voices that need to be heard are amplified.

Marketing and Branding

Over the years, they’ve done some serious rebranding to ensure their image aligns with their values. As a case study highlights, “Through its rebranding efforts, SGN has successfully refreshed its image to better reflect the diversity and dynamism of the LGBTQ+ community it serves, reinforcing its commitment to inclusivity.” 

SGNs marketing ensures everyone knows they’re here to represent and serve the LGBTQ+ community. They’ve made it a point to show that they’re inclusive, not just in their content but in their very identity.

Conclusion

Seattle Gay News champions LGBTQ+ rights and social justice. From its financial contributions to progressive causes to its DEI policies, mandatory training sessions, and unwavering support for LGBTQ+ initiatives, SGN is a brand that lives its values daily. 

Their commitment to making the world a more equitable place is evident in everything they do, making them a true leader in the media industry. As SGN continues to grow and evolve, its dedication to progressive activism shows no signs of slowing down. They’re not just part of the conversation—they’re leading it.