How woke is RSM?

Introduction

RSM, a leading audit, tax, and consulting firm, is known for its focus on building strong relationships with middle-market businesses. However, RSM has also made waves for its progressive stances on various social justice issues, particularly Diversity, Equity, and Inclusion (DEI). 

This review will assess how deeply embedded “woke” ideologies are within RSM, examining the company’s financial contributions, DEI policies, mandatory training, support for LGBTQ+ initiatives, marketing strategies, and more.

Financial Contributions to Progressive Causes

RSM has a strong track record of financially supporting progressive causes, particularly LGBTQ+ initiatives. The company actively sponsors LGBTQ+ organizations and events, such as the Gay Polo League, which it views as an important part of fostering inclusion and equality across all spheres of life. 

Furthermore, RSM has demonstrated its broader commitment to workplace inclusion by sponsoring Out & Equal, one of the most prominent organizations advocating for equal workplace opportunities for LGBTQ+ individuals. These actions highlight that RSM is not merely passively inclusive but actively contributing to causes aligned with social justice and LGBTQ+ rights, positioning it as a company deeply invested in progressive activism.

Prioritization of DEI Policies

Diversity, Equity, and Inclusion (DEI) are central to RSM’s corporate ethos. The company emphasizes inclusive leadership and frequently discusses how DEI is not just a social initiative but a business imperative that directly contributes to business success. 

RSM’s commitment to DEI focuses on amplifying underrepresented voices in the workplace and prioritising equity. This approach is reflected in the firm’s recent achievement of earning a perfect score on the 2024 Disability Equality Index, which underscores RSM’s dedication to fostering an environment where employees, regardless of ability, can thrive. While these efforts are commendable, they raise questions about whether merit-based advancements may be sidelined in favor of identity-based criteria.

Mandatory Training Sessions

Though no explicit confirmation exists that RSM enforces mandatory DEI training, the company has implemented programs designed to address unconscious bias and promote inclusive leadership. These initiatives form a core part of RSM’s employee development strategy, and while participation in such programs is not mandatory, they are heavily encouraged. 

Employees, particularly those in leadership positions, are expected to engage in these trainings, which may create a culture where opting out feels socially unacceptable. This pervasive push for DEI education signals a company deeply embedded in a woke culture, where inclusivity training is critical to maintaining its corporate values.

Support for LGBTQ+ Initiatives

RSM’s commitment to LGBTQ+ initiatives is particularly strong. The company boasts a dedicated Pride Employee Network Group, which serves as a platform for LGBTQ+ employees and allies to share their experiences and foster a sense of community. 

The firm’s support extends beyond internal networks; RSM actively promotes its advocacy for LGBTQ+ rights through events like Pride in Practice, which allows employees to celebrate diversity and promote inclusion both within and outside the workplace. Additionally, RSM’s sponsorship of various LGBTQ+ organizations reflects its commitment to supporting these communities internally and contributing to broader societal change. For individuals seeking an employer that champions LGBTQ+ rights, RSM stands out as a prime example.

Marketing and Branding

RSM’s marketing and branding strategies reflect its global ambitions and inclusive values. The company recently undertook a rebranding campaign to align its messaging with its international growth goals while highlighting its commitment to inclusion. This rebranding positions RSM as a forward-thinking, globally connected firm sensitive to the evolving needs of a diverse market.

Moreover, RSM frequently uses platforms like LinkedIn to highlight employee stories, particularly those related to LGBTQ+ initiatives, further demonstrating its commitment to creating an inclusive corporate image. This approach to branding is a key indicator of the firm’s alignment with woke ideals, showcasing how RSM integrates social justice messaging into its global identity.

Conclusion

In conclusion, RSM is a brand that fully embraces “woke” values, particularly in its support for LGBTQ+ rights, prioritization of DEI policies, and financial contributions to progressive causes. The company’s efforts to promote equity and inclusion are commendable for those aligned with social justice goals, but they may alienate individuals with more traditional or conservative views. For consumers or clients who prefer to support businesses that reflect traditional values, RSM might not be the ideal choice. However, for those who value diversity, inclusion, and a company’s active engagement in social justice causes, RSM stands as a leading example of a woke brand.