How woke is PepsiCo?

Introduction

PepsiCo has long been a household name, but in recent years, this beverage giant has been making more than just drinks – it’s also stirring up a hefty dose of woke culture. PepsiCo’s actions show they’ve jumped headfirst into the deep end of social justice activism from their corporate giving to their marketing strategies. If you’ve wondered whether PepsiCo’s brand values align with yours, let’s dive in and unpack how woke they’ve become.

Financial Contributions to Progressive Causes

The company’s charitable arm, the PepsiCo Foundation, strengthens communities by increasing equitable access to nutritious food, safe water, and economic opportunities. These are the words we see when companies are laser-focused on social justice goals, often at the expense of supporting other, more traditional charitable causes.

Then there’s the political angle. PepsiCo forked over more than $1.4 million to political parties and candidates in the 2022 cycle, and surprise, most of that went to Democratic candidates. It’s no secret that this party advocates for policies around social justice, environmentalism, and progressive agendas. 

Prioritization of DEI Policies

PepsiCo is pushing to reach gender parity in management roles by 2025 and aiming for Black and Hispanic managerial representation targets. I understand that representation matters, but are we moving toward identity-based hiring at the expense of qualifications?

Their 2020 DEI report discusses this as a “progressive journey from commitment to action.” 

Mandatory Training Sessions

As part of their Gender Parity initiatives, all employees must take unconscious bias training. The training offers lessons about the science behind unconscious bias and bias awareness and mitigation tips, strategies, and success stories. As of January 2022, 100% of the required population completed the Inclusive Leadership and Unconscious Bias program. 

Support for LGBTQ+ Initiatives

If you’ve noticed more rainbow flags in PepsiCo’s branding, you’re not imagining things. They’re listed as an official sponsor on Pride WS, which means when it comes to LGBTQ+ inclusion,  PepsiCo is a partner that champions LGBTQ+ inclusion in the workplace and beyond.

The company ensures employees feel comfortable being their “authentic selves” at work​. Plus, they make a big deal out of things like Transgender Visibility Day, and while that’s great for some, it makes me wonder: does PepsiCo leave room for people who don’t share the same enthusiasm for this movement? 

Marketing and Branding

Their DEI report aims to reflect the diversity of the customers and communities they serve in their marketing campaigns. In other words, they ensure their ads and messages are as woke as possible.

And if that’s not enough, PepsiCo is a giant in pushing climate change activism. They claim, “We’re working towards a sustainable food system and are dedicated to driving climate action across our value chain.” They’re saying, “Hey, not only are we woke, but we’re eco-woke too!” 

Conclusion

PepsiCo is more than just a food and beverage brand; it’s a woke brand. From their financial contributions to their DEI initiatives, LGBTQ+ support, and eco-activism, they’ve made their stand clear. For some consumers, that’s a win. But for those of us who prefer our brands to stick to selling products rather than pushing politics, PepsiCo might be too woke to swallow.