How woke is International Business Machines ?

Introduction

IBM, one of the biggest tech companies, has built a reputation not only for its technological prowess but also for diving headfirst into the world of social justice. 

In this review, we’ll examine IBM’s financial contributions to progressive causes, aggressive push for DEI (Diversity, Equity, and Inclusion), mandatory employee training on sensitive social issues, support for the LGBTQ+ community, and woke branding strategies it uses to broadcast its agenda. Let’s dig in.

Financial Contributions to Progressive Causes

IBM has poured money into left-leaning political campaigns and organizations that push for equity and sustainability. The scorecard notes that IBM ranks among the top corporations backing these initiatives.

In addition, IBM’s Open Source Philanthropy campaign emphasizes its commitment to “inclusive and sustainable projects” globally. That’s corporate speak for funding various social justice causes. 

Prioritization of DEI Policies

The company proudly touts its “Be Equal” initiative, prioritizing hiring practices for underrepresented groups. The campaign is part of its ongoing commitment to diversity, equity, and inclusion, aiming to create a workforce that reflects the world’s diversity.

Mandatory Training Sessions

There is no information about IBM’s employees engaging in mandatory training sessions on unconscious bias and critical race theory. Either it does not exist, or it is not made public. 

Support for LGBTQ+ Initiatives

From healthcare coverage for transgender employees to partnerships with organizations like GLAAD and the Human Rights Campaign, IBM has positioned itself as a leader in LGBTQ+ corporate advocacy. “IBM’s policies, such as its Trans Community Support initiative, provide a framework for companies aiming to create a more inclusive environment for LGBTQ+ employees.”

While its involvement in LGBTQ+ events and public advocacy has earned the company praise from organizations like the Human Rights Campaign, others have accused the company of unnecessarily politicizing its brand.

Marketing and Branding

The company’s “Let’s Create” campaign promotes innovation and social justice, blending technology with social messaging. With the “Let’s Create” campaign, IBM marries innovation with social responsibility, signalling to consumers that technological progress and social justice can go hand in hand. 

Conclusion

There’s no question that IBM is fully committed to woke policies. As IBM continues to prioritize social justice in its policies and branding, it’s clear that the company is charting a course that not everyone will agree with.